Content Creator – Short-Form Video & Social Media

We are looking for a creative and energetic Content Creator to join our team in Karachi, focusing on short-form video and social media content. This full-time, on-site position involves producing engaging Reels, product videos, and employer branding materials that capture attention and boost audience engagement. The role requires a strong understanding of current social media trends and the ability to translate products, people, workplace experiences, and ideas into compelling visual stories. Working closely with the Marketing and HR teams, this position offers an exciting opportunity to contribute to both brand promotion and employer branding efforts.

Key Responsibilities
- Produce engaging Reels, short-form videos, product videos, and social media content across various platforms.
- Generate creative content ideas inspired by the latest social media trends.
- Plan and shoot diverse video content, including product showcases, promotional clips, lifestyle features, workplace scenes, and employee-focused stories.
- Develop employer branding content such as employee stories, workplace culture highlights, events coverage, team activities, and behind-the-scenes footage.
- Edit videos with appropriate cuts, transitions, captions, music, and effects to maximize viewer engagement.
- Create content for both organic social media channels and paid advertising campaigns.
- Experiment with different hooks, concepts, and formats to test and optimize audience response.
- Collaborate closely with Marketing and HR teams to ensure alignment with brand and employer branding goals.
- Stay current with trending content formats, sounds, styles, and social media platform updates.

Required Qualifications
- Proven experience in content creation, especially with Reels, short-form videos, or social media marketing.
- Strong knowledge of Instagram, TikTok, Facebook, and other relevant social media platforms.
- Demonstrated creativity in developing fresh and engaging content ideas.
- Proficiency in video editing software such as CapCut, Adobe Premiere Pro, Canva, or similar tools.
- Basic understanding of video shooting techniques, including lighting, framing, and editing.
- Good awareness of social media trends and audience engagement strategies.
- Ability and willingness to work on-site in Karachi, collaborating effectively with Marketing and HR teams.

Preferred Qualifications and Benefits
- Experience in creating e-commerce or product-related content is highly desirable.
- Interest or experience in employer branding and workplace culture content is an advantage.
- Work hours are from 9 PM to 6 AM, based at our Karachi office located on Shahra-e-Faisal.
- Monthly salary range: Rs50,000 to Rs80,000.

The ideal candidate understands what captures viewers’ attention and motivates them to stop scrolling. You should enjoy crafting content around products, people, workplace culture, events, and everyday moments, and be comfortable experimenting with new ideas and formats. If you are passionate about short-form video, social media storytelling, and creative content development, we encourage you to apply and become an integral part of our dynamic team.