Content Strategist

We are looking for a proactive and creative Content Strategist to lead the development and management of monthly content calendars across multiple social media platforms, including LinkedIn, TikTok, Instagram, and YouTube. The successful candidate will be responsible for planning and producing engaging content focused on themes such as teardowns, case studies, contrarian viewpoints, and founder perspectives. This role requires crafting compelling scripts and hooks for various formats like shorts, long-form videos, LinkedIn posts, carousels, and text posts designed to drive meaningful engagement through comments and direct messages. Additionally, the strategist will research trends related to Amazon Ads, TikTok Shop, competitors, and industry data to fuel innovative content ideas. Close collaboration with the video editor is essential to ensure clear communication, constructive feedback, and timely delivery. The role also involves monitoring content performance using metrics such as reach, saves, comments, and inbound leads, followed by monthly reporting and data-driven optimization of the content strategy.

Key Responsibilities
- Develop and manage monthly content calendars for LinkedIn, TikTok, Instagram, and YouTube.
- Plan content around core pillars including teardowns, case studies, contrarian takes, and founder viewpoints.
- Write engaging scripts and hooks tailored for shorts, long-form videos, and LinkedIn posts.
- Create LinkedIn carousels and text posts that stimulate comments and direct messages.
- Conduct research on Amazon Ads, TikTok Shop trends, competitors, and industry statistics to inspire content ideas.
- Collaborate closely with the video editor by providing clear briefs, actionable feedback, and ensuring timely content delivery.
- Monitor and analyze content performance metrics such as reach, saves, comments, and inbound leads.
- Prepare monthly reports on content effectiveness and refine strategies based on data insights.

Required Qualifications
- 2 to 4 years of experience in content strategy, social media management, or content marketing, preferably within B2B or agency settings.
- Excellent English writing skills with the ability to create concise, impactful, and engaging copy.
- Proven track record of growing audiences on LinkedIn, TikTok, or YouTube.
- Strong understanding of content hooks, formats, and platform-specific algorithms.
- Highly organized with the ability to manage content calendars and production schedules effectively.
- Proficiency in tools such as Notion, ClickUp, Canva, and basic analytics platforms.

Preferred Qualifications and Benefits
- Familiarity with Amazon selling, pay-per-click (PPC) advertising, or TikTok Shop operations.
- Experience in podcast or newsletter content creation.
- Basic design or video editing skills.
- Competitive monthly salary ranging from Rs50,000 to Rs70,000.
- This role requires in-person attendance at the workplace.

If you are passionate about shaping content strategies and thrive in a fast-paced, creative environment, we encourage you to apply and join our team.