Content Writer

Al Midrar Institute, based in DHA Phase 7, Karachi, is seeking a Senior Content & Brand Communications Lead to join their Marketing & Creative department on a full-time, on-site basis. This role offers a starting salary of PKR 100,000 per month, with working hours from 11:00 AM to 7:00 PM, Monday through Saturday. The ideal candidate will be a strategic thinker and skilled storyteller who can transform complex and abstract ideas into clear, engaging narratives across multiple platforms such as LinkedIn, Instagram, YouTube, websites, WhatsApp, and marketing campaigns. This position requires a deep understanding of authentic Islamic knowledge and the ability to communicate with both depth and clarity, avoiding generic clichés.

Key Responsibilities

Idea-to-Narrative Translation: Collaborate closely with leadership to convert high-level concepts, philosophies, and ideas into persuasive, well-structured brand narratives. Develop messaging that conveys complex ideas with clarity, depth, and purpose.

Multi-Platform Content Development: Adapt strategic ideas into various content formats tailored for different audiences. Responsibilities include creating thought-leadership posts for LinkedIn, engaging Instagram carousels and short Reel scripts, course positioning statements, campaign concepts, landing page copy, WhatsApp broadcast messages, email campaigns, and long-form editorial content.

Brand Voice & Communication: Safeguard and evolve Al Midrar’s distinctive brand voice across all communication channels. Ensure messaging maintains a balance of depth, authenticity, modern relevance, and clarity. Maintain consistency in tone, messaging, and brand positioning across all published materials.

Audience Psychology & Content Strategy: Understand the unique needs and perspectives of Al Midrar’s diverse verticals, including Islamic Education, Counselling, Corporate Journeys, and Welfare. Develop audience-centric messaging that resonates with specific target segments by applying insights into audience psychology.

Editorial Excellence & Research: Uphold exceptional writing standards and strong editorial judgment across all platforms. Conduct thorough research to ensure content accuracy, relevance, and alignment with brand objectives. Continuously review and refine content for clarity and consistency.

Required Qualifications

- Minimum of 4 years of experience in brand strategy, copywriting, editorial leadership, or content strategy.
- Proven experience working with an agency or a well-established brand is preferred.
- Exceptional command of the English language with the ability to write with nuance, rhythm, clarity, and psychological intent.
- Strong storytelling skills and the ability to communicate complex ideas effectively.
- Demonstrated versatility across multiple content formats, including brand positioning, campaign concepts, short-form video scripts, social media content, and long-form articles.
- Understanding of contemporary Muslim identity, spiritual growth challenges, and the evolving needs of modern Muslim audiences.
- Awareness of modern communication trends with the ability to apply them while maintaining authenticity and depth.

Preferred Qualifications

- O/A-Level educational background is preferred.
- A degree in Communications, Literature, Marketing, or a related field is advantageous.

If you are passionate about transforming complex ideas into meaningful narratives that inform, inspire, and drive action, this is an excellent opportunity to contribute to a dynamic organization dedicated to authentic Islamic knowledge and modern thought. Join Al Midrar Institute and be part of a team that shapes perspectives and builds impactful movements.