Careem is transforming the Middle East with its Everything App, simplifying everyday life by enabling seamless transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company enters an AI-driven phase, it is seeking innovative problem-solvers to harness AI in building impactful tools, automating workflows, and enhancing operational efficiency, customer experience, and internal systems. The CRM and Martech team is central to this mission, operating at the crossroads of technology, customer lifecycle management, and creative storytelling to deliver personalized, timely communications that fuel scalable growth through automated, data-driven campaigns.
Key Responsibilities
- Drive CRM and lifecycle strategy by developing, executing, and continuously optimizing end-to-end customer journeys, including activation, engagement, retention, and win-back, with the goal of maximizing customer lifetime value.
- Lead marketing automation initiatives by designing and scaling automation projects that enhance marketing efficiency and campaign scalability. Manage the execution and performance tracking of critical Martech projects.
- Oversee content and messaging by managing the content strategy for CRM campaigns, ensuring all communications across push notifications, email, in-app messages, and SMS channels are compelling, personalized, and consistent with brand guidelines.
- Optimize channel performance by monitoring the effectiveness of marketing channels, identifying opportunities for improvement, and implementing measures to enhance both technical delivery and content engagement.
Required Qualifications
- 1-2 years of experience in marketing analytics, demonstrating expertise in Martech integration, CRM lifecycle management, and content strategy.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent professional experience is also considered.
- Practical experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Strong copywriting and content management skills, with the ability to create engaging, customer-focused messaging that drives action.
- Technical proficiency in building dashboards using tools like Tableau or Power BI; experience with SQL, Python, or other data processing languages; and knowledge of ETL pipelines, data warehousing, and managing large marketing datasets.
- Analytical mindset capable of interpreting data, conducting A/B testing on both technical and creative elements, and delivering actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic and collaborative work environment where employees can make a meaningful impact while advancing their careers. The company fosters a community of inspiring peers and provides daily learning opportunities. The work model includes four days per week in the office and one day remote, with additional flexibility allowing employees to work remotely from any country for up to 30 days annually. Unlimited vacation days are provided, and tech individual contributors enjoy a hybrid schedule of two office days and three remote days weekly. Comprehensive healthcare benefits and fitness reimbursements for activities such as gym memberships and training classes are also part of the package.
Joining Careem means becoming part of a purpose-driven organization dedicated to unlocking the region’s potential through innovation and impact. This role is ideal for professionals passionate about leveraging AI and marketing technology to drive customer engagement and business growth in a rapidly evolving digital landscape.
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