Careem is on a mission to create the Everything App for the Middle East, simplifying how people move, order food and groceries, manage payments, and more. Since 2012, the company has empowered over 2.5 million Captains to earn, served more than 70 million customers, and built a vibrant platform for the region’s top talent and entrepreneurs. Operating in over 70 cities across 10 countries, Careem is now entering a new phase driven by AI. The company is looking for curious problem-solvers who can apply AI to develop tools, automate workflows, and create meaningful impact by streamlining operations, enhancing customer experience, and reimagining internal systems. The CRM and Martech team plays a crucial role at the intersection of technology, customer lifecycle management, and creative storytelling, delivering timely, relevant, and engaging communications that meet customer needs. This team supports scalable growth through automated, data-driven campaigns and collaborates with various teams to plan and deliver targeted offers with compelling content.
Key Responsibilities
- Drive CRM and lifecycle strategy by developing, executing, and continuously optimizing end-to-end customer journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead marketing automation initiatives by designing and scaling automation projects that enhance marketing efficiency and scalability, while managing execution and performance tracking of key Martech projects.
- Oversee content and messaging strategies for CRM campaigns, ensuring all communications across push, email, in-app, and SMS channels are personalized, compelling, and consistent with the brand voice.
- Optimize channel performance by monitoring marketing channels, identifying areas for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience is also acceptable.
- Proven experience integrating Martech, CRM lifecycle management, and content strategy with a strong emphasis on tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, with the ability to craft engaging, customer-focused messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools; experience with SQL, Python, or other data processing languages; and knowledge of ETL pipelines, data warehousing, and managing large marketing datasets.
- Strong analytical mindset with the ability to interpret data, conduct A/B testing on both technical logic and creative content, and provide actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a regional impact while continuously learning and growing. Full-time team members join a collaborative community of inspiring professionals and work in a purpose-driven organization dedicated to regional development. The work schedule includes four days a week in the office and one day remote, with flexibility to work remotely from any country for 30 days annually. Unlimited vacation days are provided, and tech individual contributors enjoy a hybrid schedule of two office days and three remote days weekly. Additional benefits include healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes.
This role offers an exciting opportunity to contribute to Careem’s growth as the region’s leading Super App by leveraging AI and innovative CRM strategies to enhance customer engagement and business scalability.
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