Digital Marketing Executive (Evening Shift)

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Job Title: Digital Marketing Executive (Evening Shift)

Company: ICON Global (Pvt.) Ltd.

Industry: B2B Hospitality Textiles | US Market

Location: DHA Phase II Extension, Karachi

Working Days: Monday to Friday

Working Hours: 5:00 PM – 2:00 AM

Employment Type: Full-Time | Onsite

About the Role ICON Global is looking for a creative, analytical, and results-driven Digital Marketing Executive with 1–2 years of experience and strong hands-on expertise in organic marketing. The ideal candidate should have practical experience in SEO, website optimization, and organic growth strategies, along with a good understanding of paid marketing. You will contribute to strengthening our online presence, generating business leads, and supporting marketing initiatives targeting the US market. Key Responsibilities:

Execute organic marketing strategies to improve online visibility and brand growth.
Optimize website pages, product pages, and blogs using SEO best practices.
Conduct keyword research, competitor analysis, and market research.
Plan and manage email marketing campaigns for B2B audiences.
Assist in running and optimizing Google Ads and other paid campaigns.
Monitor performance using Google Analytics and Google Search Console.
Collaborate with designers, content writers, and web developers on marketing initiatives.
Support lead generation and business development activities targeting the US market.
Prepare performance reports and identify opportunities for improvement.

Requirements:

Bachelor's degree in Marketing, Business, or a related field.
1–2 years of hands-on digital marketing experience, particularly in organic marketing.
Practical knowledge of SEO, website optimization, and organic growth strategies.
Working knowledge of paid marketing, especially Google Ads.
Familiarity with Google Analytics, Google Search Console, and email marketing tools.
Strong analytical, research, and problem-solving skills.
Good written English, attention to detail, and a willingness to learn.
Ability to work collaboratively and meet deadlines.
Graduates from reputed universities, particularly Iqra University and SZABIST, will be preferred.
Experience in B2B marketing or targeting the US market will be an advantage.
Comfortable working in US time zone, 5pm till 2am