Digital Marketing Specialist NIGHT SHIFT

YuniRides, a US-based transportation company specializing in safe and reliable services for children, including those with special transportation needs, is seeking a Digital Marketing Specialist for their evening shift in Karachi. This role focuses on strengthening brand identity, increasing organic visibility, generating quality leads, and executing comprehensive digital marketing strategies. The position is full-time, onsite at Gulistan-e-Jauhar, Karachi, with working hours from 9:00 PM to 6:00 AM PKT, Monday through Saturday, aligning with US business hours. The salary range is PKR 50,000–60,000 per month, negotiable based on experience and expertise.

Key Responsibilities

- Develop and implement organic marketing strategies to boost brand awareness, website traffic, and audience engagement across search engines, social media, and other digital channels.
- Conduct keyword research, competitor analysis, and optimize on-page and off-page SEO elements including website pages, metadata, and content to improve search rankings and lead generation.
- Manage social media marketing efforts by creating content calendars, campaign concepts, and consistent brand messaging to enhance audience engagement and brand identity.
- Design and optimize organic lead generation strategies through SEO, content marketing, social media, and landing page improvements, tracking lead quality and conversion rates.
- Plan, launch, and optimize paid advertising campaigns on platforms like Meta Ads and Google Ads, including audience research, budget management, A/B testing, and performance analysis.
- Write compelling, SEO-friendly blog posts, articles, and marketing copy that align with business objectives and support organic growth.
- Utilize AI tools such as ChatGPT and other large language models to enhance marketing productivity, develop AI-assisted content workflows, and explore AI-powered SEO and campaign strategies while ensuring content accuracy and brand consistency.
- Monitor marketing analytics using tools like Google Analytics 4 and Google Search Console, prepare performance reports, and continuously refine strategies to achieve measurable results.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Media Studies, or a related field.
- 2 to 5+ years of practical experience in digital marketing with a strong focus on organic growth, SEO, social media marketing, and brand development.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Excellent skills in content writing, copywriting, and blog development.
- Proven ability in organic lead generation and customer acquisition strategies.
- Familiarity with Google Analytics 4, Google Search Console, keyword research, and marketing analytics.
- Experience using AI tools for marketing, including prompt engineering and AI-assisted workflows.
- Strong analytical, communication, creativity, and problem-solving skills.
- Ability to work independently, manage multiple projects, and deliver measurable outcomes.

Preferred Qualifications and Benefits

- Experience marketing to US-based audiences.
- Background in local SEO, service-based businesses, or lead-generation campaigns.
- Knowledge of conversion rate optimization, email marketing, and marketing automation.
- Proven track record in developing content strategies that enhance organic search performance.
- A portfolio showcasing successful SEO projects, organic growth initiatives, lead-generation campaigns, or brand development work.

YuniRides offers an opportunity to work with a growing US-based company where you can take ownership of marketing initiatives and contribute directly to digital growth. The environment values innovation, accountability, and measurable results, with a special focus on leveraging AI and emerging marketing technologies.

Candidates with relevant practical experience and demonstrable marketing results are highly encouraged to apply. This role requires onsite presence in Karachi with a night shift schedule aligned to US business hours.

Great brands are built through strategy, consistent execution, meaningful content, and measurable results—not advertising alone. Join YuniRides to be part of this journey.