E-commerce Operations Specialist

We are seeking a skilled and versatile E-commerce Operations Manager & Meta Ads Specialist to take full ownership of our online store operations and paid advertising efforts. This role requires managing the entire e-commerce workflow, from product sourcing and listing to order processing and customer communication. Additionally, you will be responsible for planning, launching, and optimizing Meta (Facebook and Instagram) ad campaigns to maximize sales and return on ad spend (ROAS). The ideal candidate will be proactive, detail-oriented, and capable of independently driving business growth through effective operational management and digital marketing.

Key Responsibilities

- End-to-End Operations: Manage daily store activities, including sourcing products, creating and updating listings, tracking inventory, and adjusting prices to ensure smooth operations.
- Meta Ads Management: Develop, launch, and optimize paid campaigns on Meta platforms (Facebook and Instagram) to increase sales and improve advertising ROI.
- Order Processing & Fulfillment: Monitor daily orders, oversee the fulfillment process, and troubleshoot any operational issues to maintain timely delivery and customer satisfaction.
- Reporting & Tracking: Maintain accurate daily logs and generate performance reports using Google Sheets or Excel, focusing on key metrics such as ROAS, cost per acquisition (CPA), and order status.
- Client & Communication: Collaborate effectively with team members and provide regular updates on progress and performance to ensure alignment and transparency.

Required Qualifications

- 1 to 3 years of hands-on experience managing e-commerce platforms such as Shopify, WooCommerce, or Amazon.
- Demonstrated expertise in Meta Ads Manager, including campaign setup, pixel implementation, and ROAS optimization.
- Strong understanding of product sourcing, inventory management, and order fulfillment processes.
- Proficiency in MS Excel and Google Sheets for detailed reporting and data analysis.
- Good written communication skills in English.
- Ability to work independently with full accountability for business operations.

Compensation and Work Environment

The position offers a monthly salary ranging from Rs10,000 to Rs30,000. The role is based in Karachi with a hybrid remote working arrangement, providing flexibility while maintaining close coordination with the team.

This opportunity is ideal for a motivated professional who thrives in a dynamic e-commerce environment and is eager to take ownership of both operational and advertising aspects to drive business success.