Amazon PPC Specialist

Ecomskye is seeking an experienced Amazon PPC Specialist to join the team and take ownership of managing and optimizing paid advertising campaigns on the Amazon platform. This role requires a deep understanding of Amazon Advertising Console and keyword research techniques to create and sustain effective PPC campaigns that drive sales and maximize return on investment. The ideal candidate has at least two years of proven experience managing PPC campaigns with strong analytical capabilities to interpret data and adjust bids, budgets, and strategies accordingly. The candidate should demonstrate clear communication skills that reflect genuine knowledge and expertise in PPC campaign management without managing a team. In this role, the specialist works closely with marketing and sales teams to develop targeted advertising strategies that align with overall business goals. Regular monitoring and in-depth analysis of campaign metrics, competitor presence, and search term performance are essential tasks to ensure continuous improvement. The specialist leverages tools like Helium 10, Keyword Planner, and Excelutilizing advanced features such as pivot tables and VLOOKUP functionsto analyze trends and generate insightful reports. Expertise in bid optimization software and automation tools further supports efficient campaign budget allocation and bid management, enhancing campaign effectiveness and growth potential.
Responsibilities

Plan, implement, and oversee Amazon PPC campaigns across multiple products and categories to maximize advertising ROI.
Conduct thorough keyword research using various tools to identify high-potential search terms for campaign targeting.
Manage bids and budgets effectively to optimize ad spend and increase conversion rates.
Analyze campaign performance data using tools like Amazon Advertising Console reports, Excel pivot tables, and VLOOKUP to derive actionable insights.
Perform competitor analysis to identify market trends and opportunities for campaign improvement.
Utilize bid optimization software and PPC automation tools to streamline campaign management and improve efficiency.
Generate regular and comprehensive reports on campaign performance metrics, budget utilization, and project outcomes.
Review and analyze search term reports to identify negative keywords, refine targeting, and reduce wasted ad spend.
Collaborate with internal teams to align PPC strategies with overall marketing plans and business objectives.
Stay updated with the latest changes in Amazon PPC algorithms, advertising policies, and industry best practices to ensure compliance and effectiveness.
Continuously test campaign elements including ad copy, keywords, and bidding strategies to improve performance and increase sales.
Maintain accurate documentation of campaign settings, workflows, and results for accountability and consistent optimization.