Social Media Manager (Female)

Employment Links is seeking a proactive and creative Social Media Manager to lead and enhance its social media presence. The successful candidate will be responsible for developing, managing, and executing content across various social media platforms including Facebook, Instagram, TikTok, and LinkedIn. This role involves planning and running advertising campaigns using Meta (Facebook & Instagram) and Google Ads to drive effective brand engagement and awareness. The ideal candidate has 2 to 3 years of relevant experience and a strong grasp of social media advertising tools alongside excellent content creation skills. The Social Media Managers main task is to ensure active and engaging content publication and audience interaction, monitoring trends and competitor activities to keep the companys social media presence competitive and vibrant. This role requires a Bachelors degree in IT and hands-on experience managing meta and Google ads. The position does not require team management responsibilities but demands strong collaboration with other stakeholders to align social media strategies with overall marketing goals.
Responsibilities

Manage and maintain company social media accounts such as Facebook, Instagram, TikTok, LinkedIn, and emerging platforms.
Plan, create, schedule, and publish engaging and innovative social media content that aligns with brand messaging.
Develop and implement advertising campaigns on Meta platforms (Facebook & Instagram) and Google Ads to increase visibility and drive targeted traffic.
Monitor social media trends, audience engagement, comments, and messages to optimize content and advertising strategies timely.
Analyze performance metrics and prepare detailed reports on social media activities and advertising campaigns to inform strategy improvements.
Track competitor activities to identify market opportunities and stay ahead with innovative content and campaign tactics.
Handle and update the company web portal to ensure consistent brand representation and user engagement.
Engage with the online community to build relationships, increase brand loyalty, and respond promptly to inquiries and feedback.