CRM Specialist

FaisalTown Group is seeking a dedicated CRM Specialist to oversee the configuration, management, and adoption of the CRM platform used across the Sales, Estate, and Customer Service teams. The specialist is responsible for the end-to-end ownership of the CRM system, ranging from implementation and workflow customization to conducting user training and providing ongoing operational support. This role requires expertise in CRM configuration, business process alignment, and cross-functional collaboration to ensure maximum system usability and data integrity. The ideal candidate will have more than two years of hands-on experience in CRM administration, particularly in configuring modules such as leads, deals, and automation rules. They will work closely with multiple departments to tailor the CRM platform to their needs, training users on best practices, and integrating the system with other business tools such as ERP, telephony, and communication platforms. Although the role does not include team management responsibilities, strong communication skills and the ability to liaise with vendors and technical support teams are essential for success.
Responsibilities

Configure and maintain CRM modules including leads, deals, pipelines, and automation rules to ensure alignment with business needs.
Customize workflows, fields, and reports to optimize business processes and improve the efficiency of sales and service teams.
Conduct comprehensive training sessions for staff across different departments to promote effective CRM usage and adoption.
Integrate the CRM platform with other essential business tools such as ERP systems, WhatsApp, email, and telephony solutions to ensure seamless information flow.
Monitor and enforce data quality standards, track user adoption rates, and maintain pipeline hygiene to support accurate reporting and forecasting.
Diagnose and resolve CRM-related issues in collaboration with vendors and technical support teams.
Generate and present detailed sales and performance reports to management, providing insights to inform strategic decisions.
Ensure compliance with company policies and data privacy regulations related to CRM data management.
Maintain documentation of CRM configurations, workflows, and training materials to support knowledge sharing and continuity.
Stay updated on CRM industry trends and recommend improvements or upgrades to enhance system capabilities.