Content Creator

The Content Creator at FBI Fragrance will also participate in optimizing our digital outreach through optional paid advertising. Candidates with skills in running TikTok and Meta ads, managing ad campaigns, and audience targeting will have an advantage. This role demands attention to detail and a proactive approach to content strategy, ensuring each piece aligns with brand messaging and fosters audience engagement. Although this position does not involve managing a team, it offers the opportunity to develop and execute creative campaigns independently while collaborating with the broader marketing group to increase brand visibility and customer interaction. The ideal candidate should have at least two years of relevant experience and a passion for content creation across multiple social media channels.
Responsibilities

Create high-quality content specifically for FBI Fragrance products including product videos and engaging short-form videos such as TikTok videos, Instagram/Facebook Reels, and YouTube Shorts.
Shoot and edit video content that is visually appealing and aligned with brand standards.
Design attractive social media posts and basic graphics to support content campaigns.
Generate fresh and innovative content ideas by monitoring current social media trends and consumer preferences.
Write captions, hooks, and basic content copy that engage the target audience and enhance content impact.
Upload and publish content personally on TikTok, Instagram, Facebook, and YouTube on a regular and consistent schedule to maintain audience engagement.
Create basic thumbnails and other supporting visual elements where required to complement video content.
Follow up-to-date social media trends and suggest new video and content ideas to keep the brand relevant and competitive.
Optionally create, run, and manage TikTok and Meta ad campaigns, including audience targeting and retargeting strategies to maximize ad effectiveness.
Monitor basic advertising results and performance metrics to assess campaign success and inform future advertising strategies.
Collaborate with the marketing team to ensure the content supports overall brand strategy and campaign goals.
Keep abreast of platform updates and feature changes on TikTok, Instagram, Facebook, and YouTube to optimize content formatting and reach.
Maintain brand consistency across all content forms and channels to reinforce brand identity and messaging.
Ensure all published content complies with company standards, copyright laws, and platform policies.