Field Sales Executive – Restaurant Equipment

SH Traders, a prominent provider of comprehensive restaurant equipment solutions encompassing import, manufacturing, and after-sales services, is looking to hire a skilled and motivated Field Sales Executive for their Karachi sales team. The successful candidate will have practical experience in selling commercial restaurant and kitchen equipment and be adept at engaging with a diverse client base, including restaurants, hotels, cafes, bakeries, caterers, commercial kitchens, and institutions. This role requires a confident, proactive sales professional capable of managing both B2B and B2C sales opportunities within the assigned territory, driving business growth through effective client interactions and market development.

Key Responsibilities
- Identify and generate new sales opportunities within the designated territory.
- Conduct regular visits to restaurants, hotels, cafes, bakeries, commercial kitchens, and other potential clients to promote and sell commercial restaurant and kitchen equipment.
- Manage sales activities across both business-to-business (B2B) and business-to-consumer (B2C) segments.
- Prepare accurate quotations and collaborate with internal teams to ensure customer requirements are fulfilled.
- Follow up on quotations, leads, and pending sales opportunities to successfully close deals.
- Consistently achieve assigned monthly and quarterly sales targets.
- Perform market visits to identify new business prospects and emerging opportunities.
- Monitor competitor activities, pricing strategies, and market trends to maintain a competitive edge.
- Maintain detailed records of customer visits, leads, quotations, and sales activities for reporting and analysis purposes.

Required Qualifications
- 2 to 3 years of hands-on sales experience, preferably in restaurant equipment, commercial kitchen equipment, catering equipment, or related products.
- Experience in either B2B or B2C sales environments is welcomed.
- Minimum educational qualification of a Bachelor of Business Administration (BBA).
- Strong communication, negotiation, and customer relationship management skills.
- A confident and proactive personality with a target-driven approach to sales.
- Willingness to travel as needed for customer meetings and sales visits.
- Familiarity with the Karachi market is considered an advantage.

Preferred Qualifications and Benefits
- Candidates holding an MBA degree will be given preference.
- The salary range for this position is PKR 40,000 to 60,000 per month, depending on experience, education, technical knowledge, and sales performance.
- An attractive sales commission structure is in place to reward high achievers.
- Additional benefits include lunch provision, mobile allowance, travel allowance, fuel allowance, and other perks as per company policy.
- This is an in-person role based in Karachi, requiring regular fieldwork and client engagement.

Interested candidates are invited to apply by submitting an updated CV through the appropriate application channels. Only shortlisted candidates will be contacted for further recruitment steps. Applicants are kindly requested to refrain from making phone inquiries and to follow the application instructions carefully.