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- Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance and ROI.
- Monitor and analyze campaign metrics and KPIs to identify opportunities for improvement and optimization.
- Implement A/B testing methodologies to refine ad creatives, landing pages, and targeting strategies.
- Collaborate with the marketing team to align advertising efforts with overall marketing objectives and strategies.
- Stay up to date with industry trends, best practices, and platform updates to ensure effective campaign management.
- Provide regular reports and insights on campaign performance to stakeholders.
- Manage advertising budgets effectively to achieve campaign objectives within allocated resources.
- Identify and explore new advertising opportunities and platforms to expand reach and engagement.
- Work closely with creative teams to develop engaging ad creatives and assets.
Requirements
- Proven experience in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Strong understanding of digital advertising principles, including targeting, bidding strategies, and ad formats.
- Proficiency in using advertising analytics tools and platforms to track and analyze campaigns performance (e.g., Google Analytics, Facebook Ads Manager).
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative mindset with the ability to develop compelling ad creatives and messaging.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment.
- Detail-oriented with a focus on accuracy and precision in campaign setup and management.
- Bachelor’s degree in marketing, Advertising, Business, or related field (preferred).
- Relevant certifications in digital advertising platforms (e.g., Google Ads Certification, Facebook Blueprint Certification) are a plus.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Apr 28, 2024
Posting Date:
Mar 27, 2024
Finclude is a fintech & IT recruitment services provider company. Finclude specializes in building business, tech and risk teams for fintechs, banks and other companies building the fintech ecosystem. We work with banks, fintechs & IT companies in Pakistan and the Middle East region to build tech teams.
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