Social Media Executive

Four Core Security seeks a creative and results-driven Social Media Executive to enhance and expand the company's social media footprint. This role involves managing multiple social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. The candidate will be responsible for creating engaging content, publishing posts and multimedia, and interacting professionally with the online community to foster positive relationships and brand loyalty. The role supports various digital marketing campaigns and requires coordinating with internal teams to align social media efforts with overall marketing goals. The ideal candidate will bring fresh ideas, a strong visual sense, and an ability to handle multiple tasks while meeting deadlines efficiently. The Social Media Executive will focus on enhancing audience engagement by developing and maintaining a content calendar, optimizing paid advertising, and monitoring key performance indicators like followers, reach, and leads. This position requires fundamental knowledge of graphic design and video editing software, along with expertise in social media ad management and SEO techniques for platforms like YouTube and WordPress. Candidates with 1 to 3 years of experience in social media management are preferred, though motivated fresh candidates with strong skills are encouraged to apply. This role does not involve managing a team but offers a dynamic opportunity to contribute meaningfully to Four Core Securitys digital presence and marketing success.
Responsibilities

Manage and maintain company social media accounts across Facebook, Instagram, TikTok, LinkedIn, and YouTube to ensure active and engaging presence.
Create, publish, and schedule diverse content including posts, reels, videos, stories, and promotional material that align with the companys branding and marketing strategies.
Develop and uphold a monthly content calendar to ensure consistent, timely, and relevant social media output.
Write compelling captions, select appropriate hashtags, and craft promotional copy to maximize audience reach and engagement.
Respond promptly and professionally to comments, messages, and customer inquiries to build positive relationships and support customer service initiatives.
Monitor social media trends and competitor activities to generate fresh, innovative content ideas that drive engagement and growth.
Collaborate closely with graphic design and marketing teams to create visual and video content that supports campaigns and company messaging.
Manage and optimize paid social media advertising campaigns to improve return on investment and meet marketing objectives.
Track and analyze social media metrics including follower growth, engagement rates, reach, leads, and other performance indicators to evaluate campaign effectiveness.
Prepare detailed regular reports on social media performance and insights to inform strategy adjustments and improvements.
Conduct ongoing competitor and market research to identify emerging trends, potential opportunities, and benchmarking standards.
Support product launches, promotional events, digital campaigns, and other marketing activities by integrating social media efforts.
Ensure consistent application of company branding and voice across all social media platforms and digital channels.