Sales & Application Engineer - Industrial Automation

Fulcrum Pvt Ltd is seeking a skilled Sales & Application Engineer specializing in Industrial Automation to join its dynamic team in Karachi. This role requires a candidate with a solid background in technical sales, industrial automation solutions, and customer relationship management. With 5 years of required experience, the candidate will focus on developing new business opportunities, managing client relationships, and providing expert technical guidance related to automation systems such as VFDs, PLCs, HMIs, and Soft Starters. The position includes managing a small team of one person and requires travel to customer sites for understanding technical needs and conducting surveys. The ideal candidate has a Bachelors degree in Electrical, Electronics, Mechatronics, Instrumentation, or a related field, possessing strong communication and negotiation skills. They will be responsible for preparing technical and commercial proposals, reviewing technical documentation like RFQs and P&IDs, and coordinating with internal teams such as engineering and procurement to ensure customer requirements are met proficiently. This role also involves post-sales technical support and requires proactive engagement with industrial clients, OEMs, EPCs, and system integrators.
Responsibilities

Develop new business opportunities to meet and exceed sales targets focused on industrial automation products and solutions.
Manage ongoing relationships with industrial clients, original equipment manufacturers (OEMs), engineering procurement contractors (EPCs), and system integrators.
Conduct site visits and customer meetings to gather precise technical requirements and propose suitable automation solutions.
Recommend and specify appropriate variable frequency drives (VFDs), programmable logic controllers (PLCs), human-machine interfaces (HMIs), soft starters, and other industrial automation equipment.
Prepare accurate and detailed technical and commercial quotations, proposals, and tender documents for customers.
Review and analyze technical documents including requests for quotations (RFQs), bills of quantities (BOQs), piping and instrumentation diagrams (P&IDs), single line diagrams (SLDs), and technical specifications to ensure compliance with customer needs.
Provide expert pre-sales and post-sales technical support to ensure customer satisfaction and problem resolution.
Collaborate with cross-functional teams including engineering, procurement, and service departments to deliver integrated solutions and timely project execution.
Manage and mentor a small team member to build a cohesive and efficient workflow in sales and application engineering activities.
Maintain up-to-date knowledge of market trends, competitor activities, and emerging industrial automation technologies to drive innovation and strategic sales initiatives.
Effectively communicate product capabilities and technical details to customers and internal teams, facilitating smooth project lifecycle management.
Plan and undertake travel for customer visits and site surveys to assess project requirements and build strong client relationships.

Skills

Industrial Automation Solutions Technical Sales Variable Frequency Drives (VFD) Human Machine Interface (HMI) Soft Starters Customer Relationship Management Automation Systems Integration PLC And SCADA Knowledge PLC Programming Negotiation Business Development Technical documentation review Team Management

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender:

Male

Minimum Experience:

5 Years

Apply Before:

Oct 18, 2026

Posting Date:

Sep 17, 2026

Fulcrum Pvt Ltd

· 51-100 employees - Karachi

Fulcrum is an ISO 9001-2008 certified Business Consulting Services Company. We offer customers the following services (Human Capital Development and Management Solutions, Business Process Outsourcing, Executive Search, Training and Development and Information Technology) which encompass continuum of essential business services to meet their needs throughout the business cycle and help organizations focus on their strategic initiative.