Graphic Designer and Social Media Specialist - TJ / 1896691

Faisal Motor Pumps, based in Faisalabad, is seeking an experienced Graphic Designer and Social Media Specialist to join their creative team. The ideal candidate will have a minimum of five years of experience in graphic design and social media management, with strong skills in digital marketing tools and design software such as Adobe Illustrator, Adobe Photoshop, and CorelDRAW. This role focuses on creating visually appealing graphics that align with the company’s brand identity while managing social media platforms to enhance online engagement and visibility. The position requires a self-motivated individual contributor who can collaborate effectively with other departments but does not involve team management responsibilities.

Key Responsibilities

- Design and produce high-quality visual content using Adobe Illustrator, Adobe Photoshop, and CorelDRAW tailored for digital marketing campaigns.
- Develop and execute engaging social media strategies to increase brand awareness and foster audience interaction across various platforms.
- Create original graphics, layouts, and artwork for social media posts, advertisements, and promotional materials.
- Manage daily social media activities including scheduling posts, responding to comments, and analyzing performance metrics to optimize engagement.
- Collaborate closely with the marketing team to ensure all design work is consistent with brand guidelines and marketing objectives.
- Stay informed about the latest digital marketing trends and tools to continuously enhance social media reach and effectiveness.
- Monitor competitor activities and industry trends to identify opportunities for innovative content creation.
- Prepare detailed reports on social media analytics and campaign outcomes to support strategic decision-making.
- Maintain a high standard of quality and professionalism in all creative outputs, ensuring alignment with brand standards.

Required Qualifications

- Minimum of five years of professional experience in graphic design and social media management.
- Proficiency in Adobe Illustrator, Adobe Photoshop, and CorelDRAW.
- Strong understanding of digital marketing principles and social media platforms.
- Ability to create compelling visual content that effectively communicates brand messaging.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Strong analytical skills to interpret social media metrics and adjust strategies accordingly.
- Effective communication and collaboration skills to work with cross-functional teams.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with a proven track record of successful digital campaigns and a keen eye for emerging social media trends will be highly valued. The role offers an opportunity to contribute creatively within a dynamic environment and play a key part in advancing the company’s marketing goals.

This position is ideal for a creative professional who thrives in a fast-paced setting and is passionate about leveraging design and social media to drive brand growth.