Head of Digital Marketing

Confidential Verified

Lahore , Pakistan

Posted Dec 24, 2019 317 views Report Job

PKR. 125,000 - 175,000/Month

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Job Description

  • Plan and execute digital marketing, including SEO/PPC, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize the user experience

  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimizes user funnels

  • Evaluate emerging technologies.

  • Provide thought leadership and perspective for adoption where appropriate

  • Plan and execute digital marketing campaigns

  • Monitor and analyze the effectiveness of marketing content

  • Develop and manage website content

  • Designing graphic content, illustrations, and infographics, logo making and animations.

  • Designing content strategies

  • Find and target audiences


  • Bachelor degree in Marketing, Digital technologies or relevant field

  • 8+ year of marketing experience

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/PPC, YouTube Ads, Google

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Solid knowledge of website analytics tools

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Content creation skills

  • Strong knowledge of color, typography, design and graphic principles

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Department Head
Minimum Experience:
10 Years
Apply Before:
Jan 22, 2020
Posting Date:
Dec 24, 2019
Show fewer details Read full job description

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