HR & Marketing Manager

Hussain Industries Group (HIG) is a diversified multinational business operating across the United States, Pakistan, the United Kingdom, and the UAE. The group spans multiple sectors including business and technology consulting, software and AI, healthcare technology, business process outsourcing, commercial real estate, and growth capital advisory. HIG focuses on connecting regional talent to global markets by integrating strategic consulting with technology and operational execution, supporting organizations from early-stage growth to enterprise transformation. Currently, HIG is looking for a HR & Marketing Manager to enhance and manage the CEO’s public presence across professional and personal platforms. This role centers on content creation, audience growth, and public relations, aiming to build a strong and measurable public profile for the CEO rather than providing administrative assistance.

Key Responsibilities

Social Media Content & Growth:
Plan, write, design, and publish engaging content for the CEO’s LinkedIn, X (Twitter), Facebook, and Instagram accounts. Drive follower growth, engagement, and impressions as primary success metrics. Develop and maintain a content calendar aligned with the CEO’s voice, priorities, and thought leadership. Repurpose long-form content such as talks, interviews, and articles into platform-specific posts, threads, reels, and carousels. Monitor performance analytics regularly and adjust strategies to maximize reach and engagement.

PR & Public Profile Management:
Support the CEO’s public relations efforts including press opportunities, guest features, and speaking engagements. Draft or coordinate press materials, quotes, and talking points as needed. Monitor media mentions and public conversations relevant to the CEO, responding proactively to opportunities or potential risks.

Newsletter & Long-Form Content:
Write, format, and distribute regular newsletters that reflect the CEO’s voice and brand identity. Focus on growing the newsletter subscriber base and tracking engagement metrics to optimize content delivery.

Interview & Media Scheduling Support:
Coordinate scheduling for the CEO’s interviews, podcasts, and media appearances. Liaise with journalists, podcast hosts, and media contacts to confirm logistics and prepare necessary materials.

HR Responsibilities:
Support recruitment activities including job postings, CV screening, and interview scheduling. Coordinate onboarding processes such as documentation and orientation. Maintain employee records, attendance, and leave tracking. Assist in drafting and communicating HR policies and procedures. Support employer branding through recruitment and company culture content. Facilitate employee engagement activities and internal communications. Assist with performance reviews and probation confirmation processes.

Required Qualifications

Proven experience growing social media accounts for executives, founders, or public figures, with demonstrable follower and engagement growth. Strong English writing skills with the ability to adapt tone between professional (LinkedIn, PR) and casual (Instagram, X). Working knowledge of LinkedIn, X, Facebook, and Instagram content formats, algorithms, and best practices. Experience with newsletter platforms such as Substack, Mailchimp, or Beehiiv, including understanding of email marketing metrics. Familiarity with scheduling and analytics tools like Buffer, Hootsuite, Later, or native platform insights. Basic understanding of PR fundamentals including media pitching, press coordination, and interview preparation. High level of discretion and trustworthiness due to direct access to the CEO’s personal and professional profiles. Self-motivated and capable of owning growth targets with minimal supervision.

Preferred Qualifications and Benefits

Basic graphic design skills using tools like Canva or Figma for creating on-brand visual content. Prior experience supporting a C-suite executive or public figure’s personal brand. Familiarity with video editing and short-form content creation (e.g., Reels, Shorts) to drive audience growth.

This is a remote position offering a monthly salary range of PKR 80,000 to PKR 130,000. The role presents an exciting opportunity to shape the public image of a dynamic CEO within a global, multi-sector business group.