Insights & Strategy Specialist

Insights & Strategy Specialist (Marketing) – Karachi, Sindh

This role is focused on delivering actionable consumer insights and comprehensive market analysis to support strategic planning and drive business growth. The specialist will play a key role in shaping brand strategy by evaluating key performance indicators, leading consumer research initiatives, and collaborating closely with internal teams and external agencies. The primary objective is to translate data and emerging trends into effective strategies that enhance brand health, uncover new market opportunities, and contribute to the overall success of the organization.

Key Responsibilities

- Support the strategic planning process for brands and develop the strategic plan and roadmap specifically for Tapal.
- Analyze monthly brand health KPIs, including Household Panel data, Brand Health Tracking, and Retail Audit reports.
- Lead and initiate consumer research projects across different regions, working collaboratively with sales and marketing teams to generate insightful internal management reports.
- Serve as the main point of contact with research agencies to stay informed about new market research trends and initiatives.
- Negotiate cost and quality terms with research agencies for all consumer-related activities to ensure value and effectiveness.
- Collaborate with various stakeholders within the organization to convert consumer insights into actionable business strategies.
- Assist in identifying whitespace opportunities and contribute to portfolio shaping for the tea category through diverse research methodologies.
- Develop strategies and tactics aimed at increasing market penetration in priority regions and among targeted consumer segments.
- Identify growth and expansion opportunities based on thorough consumer and market analysis.
- Undertake additional assignments as directed by the supervisor to support organizational goals.

Required Qualifications

- Bachelor’s degree in a relevant field.
- Minimum of 2 years of relevant work experience within the FMCG industry.

Skills & Competencies

- Strong expertise in Consumer Research and Brand Analytics.
- Proficiency in PowerBI and Data Analytics tools.
- Strategic thinking with solid business acumen.
- Effective stakeholder management and communication skills.

This position offers the opportunity to work in a dynamic environment where analytical insights directly influence brand strategy and business outcomes. The role demands a proactive approach to research and collaboration, ensuring that consumer understanding drives meaningful growth initiatives.