SOCIAL MEDIA & DIGITAL CONTENT Specialist

Integrated equities limited IEL

Lahore , Pakistan

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Integrated Equities Limited IEL seeks a Social Media & Digital Content Specialist to develop and execute effective digital marketing strategies that enhance the companys online presence and engage target audiences. This role focuses on creating compelling digital content and managing social media platforms to support brand awareness and business growth. The ideal candidate possesses strong storytelling skills, a solid understanding of digital advertising, and experience working in a fast-paced environment. With 2 to 4 years of relevant experience, especially within financial services, fintech, or investment sectors, the candidate will bring creativity and analytical insight to optimize content performance across social channels. The role involves hands-on management of social media accounts, content planning, and implementing targeted advertising campaigns using platforms such as Meta Business Suite, Google Ads, LinkedIn, and YouTube. Familiarity with design tools like Canva and Adobe Creative Suite boosts content quality and visual appeal. While this position does not involve team management, the candidate will collaborate cross-functionally to align content strategy with business goals and contribute to IELs reputation in the Pakistan stock market and investment community.
Responsibilities

Develop and implement comprehensive social media strategies aligned with Integrated Equities Limiteds marketing objectives.
Create, curate, and manage high-quality digital content including posts, ads, and multimedia storytelling tailored to the financial services and investment sectors.
Manage daily operations of social media accounts on platforms such as Facebook, Instagram, LinkedIn, and YouTube to increase engagement and followers.
Plan and execute digital advertising campaigns on Meta Business Suite, Google Ads, LinkedIn Ads, and YouTube Ads to maximize ROI and reach.
Analyze social media metrics and campaign performance using analytics tools to derive actionable insights and optimize future content and campaigns.
Maintain up-to-date knowledge of industry trends, Pakistans stock market, investment landscape, and digital marketing best practices.
Create compelling copy and visual assets using design tools including Canva and Adobe Creative Suite to enhance brand messaging.
Collaborate with marketing and communications teams to ensure consistent and legal compliance in all published content.
Monitor and respond to audience comments and messages to foster community engagement and brand loyalty.
Prepare regular reports on content performance, audience growth, and campaign effectiveness for senior management review.

Skills

Content Strategy Social Media Management Digital Advertising Social Media Analytics Copywriting Storytelling Meta Business Suite Google Ads LinkedIn Advertising Youtube Advertising Analytics and Reporting Platforms Canva Adobe Creative Suite Financial Services Marketing Understanding of Stock Market and Investment Landscape

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Oct 22, 2026

Posting Date:

Sep 21, 2026

Integrated equities limited IEL

· 601-1000 employees - Lahore

Integrated Equities Limited (IEL) is a Pakistan-based financial services firm providing investment banking, corporate finance advisory, equity brokerage and investment research services to corporations, sponsors and investors. Our advisory practice supports clients throughout the transaction lifecycle—from evaluating strategic alternatives and developing financial models to valuation, transaction structuring, capital raising, investor engagement and execution. Our experience spans public and private equity transactions, mergers and acquisitions, strategic partnerships, joint ventures, corporate restructuring, project finance and capital-market offerings. IEL combines rigorous financial analysis with a practical understanding of Pakistan’s business, regulatory and capital-market environment. We work closely with management teams, boards, shareholders and professional advisers across sectors including energy and infrastructure, power and utilities, industrials, consumer businesses, textiles, food, technology and real estate. Our approach is analytical, commercially focused and execution-driven. We aim to provide clear, independent and decision-useful advice—helping clients understand opportunities, manage risks and structure transactions that support sustainable long-term value.