Paid Media & Digital Advertising Specialist

Job Title: Paid Media & Digital Advertising Specialist

Experience: 3+ Years

Education: Bachelor’s of Media Sciences / BBA - Marketing or related field

Job Location: Islamabad G/8

Salary Range: Competitive Salary

Position Overview

We are seeking a highly analytical, results-driven, and experienced Paid Media & Digital Advertising Specialist to lead and optimize our digital advertising initiatives across multiple platforms. The ideal candidate will be responsible for planning, executing, monitoring, and improving paid marketing campaigns while ensuring maximum return on investment (ROI) and lead generation performance.

This role requires expertise in digital advertising platforms, campaign strategy development, performance analysis, budget management, and CRM integration to effectively manage and nurture incoming leads from digital channels.

Key Responsibilities
- Paid Media Strategy & Campaign Management
- Develop comprehensive paid marketing strategies aligned with business objectives and sales targets.
- Plan, launch, manage, and optimize advertising campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max)
- LinkedIn Ads
- TikTok Ads
- Other relevant digital advertising platforms
- Conduct audience research, competitor analysis, and market segmentation to improve campaign performance.
- Create campaign structures, ad sets, audience targeting strategies, and conversion funnels.
- Monitor campaign performance daily and implement optimization strategies to improve lead quality, conversions, and ROI.
- Budget Planning & Performance Optimization
- Develop and manage monthly, quarterly, and annual advertising budgets.
- Analyze campaign spending and performance metrics to ensure efficient budget utilization.
- Continuously test ad creatives, audiences, bidding strategies, and landing page experiences.
- Identify opportunities to scale successful campaigns while maintaining cost efficiency.
- Prepare forecasting models and budget recommendations based on historical performance and market trends.
- Reporting & Analytics
- Generate detailed campaign performance reports and dashboards.
- Present real-time insights, recommendations, and optimization plans to management and stakeholders.
- Track and analyze key performance indicators (KPIs), including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead Quality Metrics
- Utilize analytics tools such as Google Analytics, Looker Studio, Meta Business Suite, and other reporting platforms.
- CRM & Lead Management Systems
- Analyze existing lead management processes and recommend improvements.
- Design, implement, and optimize CRM systems for managing online inquiries and customer interactions.
- Integrate advertising platforms with CRM tools to ensure accurate lead tracking and attribution.
- Develop automated lead nurturing workflows and reporting systems.
- Coordinate with sales and customer support teams to improve lead conversion rates and customer experience.
- Monitor lead quality and provide recommendations to improve marketing-to-sales performance.
- Collaboration & Communication
- Work closely with creative, content, design, and sales teams to develop high-performing campaigns.
- Provide strategic recommendations for landing pages, lead forms, and conversion-focused marketing assets.
- Stay updated on industry trends, platform updates, and emerging digital advertising technologies.
- Contribute to overall digital marketing strategy and growth initiatives.

- Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of proven experience in Paid Media Buying, Performance Marketing, or Digital Advertising.
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Tag Manager
- CRM platforms (HubSpot, Salesforce, Zoho CRM, Go High Level, or similar)
- Experience managing significant advertising budgets and lead generation campaigns.
- Strong understanding of conversion tracking, attribution models, pixels, and marketing automation.
- Excellent analytical and data interpretation skills.
- Strong presentation and reporting capabilities.
- Ability to manage multiple campaigns and projects simultaneously.
- Preferred Qualifications
- Google Ads Certifications.
- Meta Certified Media Buying Professional certification.
- Experience in real estate, property development, or lead generation-focused industries.
- Familiarity with marketing automation tools and customer journey mapping.
- Experience with dashboard creation and business intelligence reporting tools.

- Key Skills
- Performance Marketing
- Media Buying
- Campaign Optimization
- Budget Management
- Lead Generation
- CRM Development & Management
- Marketing Analytics
- Conversion Rate Optimization (CRO)
- Data Analysis & Reporting
- Audience Targeting & Segmentation
- Marketing Automation
- Strategic Planning

- Success Metrics
- Achievement of lead generation targets.
- Improvement in Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Increased lead-to-customer conversion rates.
- Efficient budget utilization and campaign scalability.
- CRM effectiveness and lead management efficiency.
- Accuracy and timeliness of reporting and strategic recommendations.