Paid Media Buying Manager

KSM Media Hut is looking for an experienced Paid Media Buying Manager to lead performance marketing campaigns across Google, Meta, LinkedIn, and other paid acquisition channels.

This is not a basic campaign-management or “button-pushing” role. We need someone who can take complete ownership of paid media strategy, tracking, creative testing, budget allocation, and revenue reporting.

The right candidate will know how to connect advertising spend with actual business outcomes, including qualified leads, booked appointments, sales, revenue, customer acquisition cost, and return on ad spend.

You will manage campaigns for both B2B and B2C clients across industries such as home services, automotive, healthcare, professional services, SaaS, and e-commerce.

Paid Media Strategy

• Develop full-funnel paid media strategies based on each client’s goals, audience, offer, sales cycle, and budget.
• Manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Microsoft Ads, TikTok Ads, and relevant emerging channels.
• Build strategies for lead generation, e-commerce sales, appointment booking, demand generation, remarketing, and account-based marketing.
• Identify the right channel mix instead of applying the same strategy to every client.
• Create quarterly and monthly media plans with clear targets, forecasts, risks, and testing priorities.

Google Ads Management

• Manage Search, Performance Max, Shopping, YouTube, Display, Demand Gen, and remarketing campaigns.
• Use AI Max, Smart Bidding, broad match, audience signals, search themes, customer lists, and first-party data responsibly.
• Monitor search terms, location performance, device performance, campaign overlap, budget allocation, and lead quality.
• Optimize Google Merchant Center feeds for e-commerce accounts.
• Import offline conversions and qualified lead data so campaigns optimize toward revenue rather than form submissions alone.

Meta Ads Management

• Build and scale Meta campaigns using Advantage+ sales, lead, audience, placement, and creative capabilities.
• Create simplified campaign structures that give Meta enough conversion data without losing strategic control.
• Develop creative-led targeting strategies using customer pain points, awareness stages, offers, objections, and buying motivations.
• Manage prospecting, remarketing, retention, catalogue, lead-generation, and sales campaigns.
• Work with the tracking team to maintain Meta Pixel and Conversions API accuracy.

LinkedIn and B2B Advertising

• Build LinkedIn campaigns for lead generation, demand generation, ABM, retargeting, thought leadership, and pipeline growth.
• Target decision-makers using job title, seniority, company size, industry, account lists, and professional attributes.
• Use AI-assisted creative variations and ad personalization without compromising brand voice.
• Connect LinkedIn campaign performance with CRM opportunities, pipeline value, and closed revenue.
• Evaluate campaign impact using attribution, conversion lift, and incrementally where sufficient data is available.

Tracking, Attribution and Data

• Audit and maintain campaign tracking through GA4, Google Tag Manager, Meta Conversions API, LinkedIn Conversions API, and enhanced conversions.
• Work with developers to implement client-side and server-side tracking where required.
• Connect advertising platforms with CRMs, call-tracking systems, booking platforms, and e-commerce systems.
• Import offline events such as qualified leads, completed appointments, sales, purchases, and revenue.
• Identify tracking gaps, duplicate conversions, attribution problems, broken events, and inaccurate reporting.
• Build clear dashboards in Looker Studio, Agency Analytics, or similar reporting platforms.
• Compare platform-reported results with CRM, call-tracking, and sales data before making budget decisions.

Creative Testing and Conversion Strategy

• Build structured testing plans for creative hooks, offers, formats, audiences, landing pages, and calls to action.
• Provide clear briefs to copywriters, graphic designers, video editors, and landing-page teams.
• Test static images, short-form videos, carousels, UGC-style ads, testimonials, demonstrations, and offer-based creative.
• Maintain a creative testing pipeline so campaigns do not depend on one winning ad.
• Track creative performance by concept, message, hook, format, audience, and funnel stage.
• Identify creative fatigue early and coordinate replacement assets before performance declines.
• Review landing pages and recommend improvements to messaging, speed, mobile experience, forms, trust signals, and conversion flow.

Budget and Performance Management

• Manage monthly advertising budgets across multiple client accounts and time zones.
• Monitor daily pacing and prevent overspending, underspending, or inefficient budget fragmentation.
• Scale campaigns based on profitability, lead quality, sales capacity, conversion volume, and operational readiness.
• Forecast expected leads, purchases, revenue, CAC, CPA, CPL, and ROAS.
• Reallocate budgets between campaigns and platforms based on reliable performance data.
• Clearly explain when a performance problem is caused by advertising, tracking, creative, landing pages, offers, sales follow-up, or lead handling.

Website Tracking, APIs, Attribution and Integrations

• Audit, implement, and maintain conversion tracking across client websites, landing pages, lead forms, booking systems, phone calls, live chats, purchases, and other important customer actions.
• Configure and troubleshoot GA4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, Meta Conversions API, LinkedIn Insight Tag, LinkedIn Conversions API, TikTok Pixel, and enhanced conversions.
• Implement both client-side and server-side tracking to improve data quality, attribution, and conversion reliability.
• Connect advertising platforms with CRMs, service-business management systems, call-tracking platforms, booking tools, payment systems, and e-commerce platforms.
• Manage integrations with platforms such as GoHighLevel, HubSpot, Salesforce, CallRail, ServiceTitan, Housecall Pro, Shopmonkey, Shopify, WooCommerce, and similar systems.
• Work with developers to configure APIs, webhooks, data layers, custom events, form tracking, thank-you-page tracking, dynamic number insertion, and cross-domain tracking.
• Track service-business conversions such as phone calls, estimate requests, appointments, booked jobs, completed services, qualified leads, sales, and actual customer revenue.
• Import offline conversions and CRM lifecycle stages into Google, Meta, and LinkedIn so campaigns can optimize toward qualified leads and closed revenue.
• Test integrations regularly and resolve broken tags, missing events, duplicate conversions, incorrect revenue values, attribution gaps, and CRM synchronization issues.
• Verify that website forms, call tracking, appointment systems, pixels, APIs, and conversion events are working correctly before launching campaigns.
• Build dashboards in Looker Studio, AgencyAnalytics, or similar platforms by combining advertising, website, CRM, call, booking, and sales data.
• Compare advertising-platform results with website analytics, CRM records, call-tracking data, completed jobs, and actual revenue before making budget decisions.
• Maintain clear tracking documentation, event maps, naming conventions, access records, and integration notes for every client account.

Google Ads and Local Services Ads Management

• Manage Google Search, Performance Max, Shopping, YouTube, Display, Demand Gen, remarketing, and Google Local Services Ads campaigns.
• Develop integrated Google Ads and Local Services Ads strategies for home services, automotive, legal, healthcare, and other eligible service-based businesses.
• Set up, launch, optimize, and scale Google Local Services Ads accounts based on service categories, service areas, job types, business hours, lead capacity, and profitability.
• Coordinate Google Local Services Ads eligibility, business verification, licensing, insurance, background-check requirements, and Google Business Profile connections.
• Manage Local Services Ads bidding strategies, average weekly budgets, monthly spending limits, service areas, job categories, and account availability.
• Monitor lead flow across phone calls, messages, and booking requests.
• Review lead recordings and lead details to evaluate relevance, customer intent, job value, booking quality, and sales outcomes.
• Monitor charged, uncharged, credited, and low-quality leads and submit eligible lead-credit or dispute requests where available.
• Track Local Services Ads leads from the initial inquiry through qualified lead, booked appointment, completed job, and customer revenue.
• Work with client teams to improve lead-response times, call handling, booking rates, reviews, profile completeness, and overall Local Services Ads account quality.
• Identify missed calls, delayed responses, poor booking practices, incorrect service categories, unavailable service areas, and other issues that may reduce lead volume or profitability.
• Compare Local Services Ads cost per lead with Google Search, Performance Max, Meta, and other acquisition channels.
• Use AI Max, Smart Bidding, broad match, audience signals, search themes, customer lists, and first-party data responsibly.
• Monitor search terms, location performance, device performance, campaign overlap, budget allocation, and lead quality.
• Optimize Google Merchant Center feeds for e-commerce accounts.
• Import qualified leads, booked jobs, completed services, offline conversions, and revenue data so Google campaigns optimize toward business outcomes rather than form submissions alone.
• Produce clear reports showing Local Services Ads spend, charged leads, qualified leads, bookings, completed jobs, revenue, cost per booked job, and return on investment.

Reporting and Client Communication

• Prepare weekly and monthly reports that explain what happened, why it happened, and what should happen next.
• Present campaign results to clients in clear business language without relying on platform jargon.
• Communicate risks, tracking issues, performance changes, and budget recommendations proactively.
• Lead strategy calls and respond confidently to questions about lead quality, conversion rates, revenue, CAC, and ROAS.
• Maintain accurate notes, tasks, testing records, and campaign documentation.
• Collaborate with project managers, account managers, developers, designers, content teams, and sales teams.

Team Leadership

• Lead, train, and review the work of paid media buyers and junior campaign specialists.
• Create campaign-management SOPs, quality-control checklists, naming conventions, and reporting standards.
• Review campaign launches before they go live.
• Provide regular coaching on strategy, analytics, and creative testing, tracking, and platform updates.
• Assign work based on account complexity, team capacity, and employee strengths.
• Maintain accountability for deadlines, campaign quality, budget control, and client communication.

Required Experience

• At least 5 years of hands-on paid media experience.
• At least 2 years of experience managing people, accounts, or a paid media team.
• Demonstrated experience managing meaningful monthly advertising budgets.
• Advanced working knowledge of Google Ads and Meta Ads.
• Strong experience with LinkedIn Ads for B2B campaigns.
• Experience managing both lead-generation and e-commerce campaigns.
• Strong understanding of GA4, Google Tag Manager, conversion tracking, and attribution.
• Experience with offline conversion imports, enhanced conversions, CRM integrations, or Conversions API.
• Ability to analyze lead quality and revenue data, not just clicks and platform conversions.
• Strong written and spoken English.
• Strong client communication, presentation, and problem-solving skills.
• Ability to manage multiple accounts, deadlines, and international clients.

Preferred Experience

• Google Ads certifications.
• Experience with Google Merchant Center and product-feed optimization.
• Experience with GoHighLevel, HubSpot, Salesforce, Shopify, WooCommerce, CallRail, or similar platforms.
• Knowledge of server-side Google Tag Manager, BigQuery, or advanced analytics implementation.
• Experience with TikTok Ads, Microsoft Ads, Reddit Ads, or emerging advertising platforms.
• Agency experience managing clients across multiple industries.
• Experience building landing pages, funnels, lead nurturing, or conversion-rate optimization strategies.
• Understanding of incrementally testing, lift studies, marketing mix analysis, and attribution limitations.

How Success Will Be Measured

Your performance will be evaluated using business-focused metrics such as:

·         Qualified leads and sales opportunities

·         Booked appointments and completed calls

·         Purchases and revenue

·         Cost per qualified lead

·         Customer acquisition cost

·         Lead-to-sale conversion rate

·         Return on ad spend

·         Marketing efficiency ratio

·         Lifetime value to acquisition cost

·         Landing-page conversion rate

·         Creative testing velocity and win rate

·         Budget pacing and forecast accuracy

·         Tracking and data reliability

• Client retention and satisfaction

Who Will Succeed in This Role?

You will be a strong fit if you:

·         Think like a growth strategist, not a campaign operator.

·         Care about revenue more than vanity metrics.

·         Can balance AI-powered automation with human judgment and business context.

·         Know when to simplify an account and when additional segmentation is justified.

·         Understand that strong media buying depends on tracking, creative, offers, landing pages, and sales follow-up.

·         Can communicate bad news clearly and provide a practical recovery plan.

·         Enjoy testing new ideas but make decisions based on evidence.

·         Take ownership instead of waiting for someone else to identify problems.

What We Offer

·         Competitive salary package of PKR 220,000–300,000 per month based on experience and skills.

·         Medical Insurance.

·         Provident Fund (PF).

·         Eid bonuses.

·         Performance-based bonuses.

·         Paid annual leave.

·         Paid sick leave.

·         Public holidays.

·         Professional training and learning opportunities.

·         Career growth and leadership development opportunities.

·         Ownership of diverse B2B and B2C advertising accounts.

·         Opportunities to work with international clients.

·         Collaboration with creative, content, SEO, development, and account-management teams.

·         Access to modern advertising, analytics, CRM, and reporting tools.

·         A performance-focused environment where strong ideas can be tested.