Marketing Manager

We are looking for a proactive Marketing Manager to lead and execute digital marketing campaigns that drive measurable business growth. The ideal candidate will have hands-on experience managing Google Ads and Meta Ads, with a strong focus on performance marketing and brand development. This role also involves managing exhibitions and industry events, developing strategy, executing campaigns directly, and taking full ownership of results.

Key Responsibilities

- Plan, launch, and optimize Google Ads and Meta Ads campaigns, including audience targeting, budget management, creative testing, and remarketing strategies.
- Manage lead generation campaigns aligned with business development goals, monitoring lead quality, conversion rates, cost per lead, and return on advertising spend.
- Implement conversion tracking and attribution using tools such as Google Analytics 4 (GA4) and Google Tag Manager.
- Collaborate closely with sales teams to track leads through to qualified opportunities and revenue generation.
- Enhance landing pages, campaign messaging, and conversion funnels to improve overall campaign effectiveness.
- Develop and execute brand marketing and awareness initiatives to strengthen company positioning and visibility in target markets.
- Maintain consistent brand identity across digital channels, presentations, sales materials, and events.
- Build marketing campaigns centered on customer needs, service capabilities, and business priorities.
- Measure brand campaign effectiveness using relevant metrics such as reach, engagement, website traffic, and inquiries.
- Manage the marketing calendar, including social media, website content, email campaigns, and promotional activities.
- Coordinate with designers, content creators, agencies, and other marketing resources to ensure timely delivery of materials.
- Develop case studies, service brochures, company profiles, and sales support documents.
- Plan and manage participation in exhibitions, conferences, and industry events, including budget coordination, registrations, booth design, branding, promotional materials, and logistics.
- Run pre-event campaigns to attract visitors and arrange meetings with relevant stakeholders.
- Establish processes for capturing leads, assigning follow-up actions, and measuring event outcomes.
- Oversee marketing budgets, set priorities, and ensure delivery deadlines are met.
- Set clear objectives for team members and external partners, providing regular reports on campaign performance, lead quality, expenditure, and business impact.
- Identify underperforming activities and implement corrective actions promptly.

Required Qualifications

- Proven expertise in creating, managing, and optimizing Google Ads campaigns.
- Strong knowledge of Meta Ads platforms for precise audience targeting and campaign execution.
- Ability to design and implement data-driven performance marketing strategies focused on measurable outcomes.
- Proficiency in Google Analytics 4 (GA4) for tracking and reporting key performance indicators.
- Hands-on experience with Google Tag Manager for accurate data collection and conversion tracking.
- Solid understanding of campaign analytics to inform strategic decision-making.
- Demonstrated ability to align marketing efforts with sales teams to achieve shared business goals.
- Experience in brand building, enhancing visibility, and reputation management.
- Expertise in lead generation campaigns that produce qualified leads.
- Capability to design and execute comprehensive marketing strategies aligned with business objectives.

Preferred Qualifications and Additional Skills

- Familiarity with B2B marketing strategies and models.
- Formal marketing qualification or related certification.
- Experience managing and optimizing marketing budgets.
- Skills in content creation for engaging and relevant marketing materials.
- Proven experience in planning and managing participation in exhibitions and industry events.
- Understanding of multi-touch attribution models for campaign performance analysis.
- Experience designing and optimizing landing pages for improved conversion rates.
- Knowledge of social media management and targeted email marketing campaigns.
- Ability to plan and execute promotional activities effectively.
- Competence in developing compelling case studies, service brochures, company profiles, and sales support materials.
- Experience managing event budgets, booth design, branding, promotional materials, and logistics.
- Expertise in maintaining consistent branding across all marketing channels.
- Familiarity with marketing IT services, technology products, and outsourcing models.
- Strong skills in conversion tracking implementation and analysis.
- Experience managing marketing calendars and coordinating multiple campaigns.

This is a full-time position based in Lahore, Pakistan, requiring on-site collaboration during standard working hours.