Marketing Specialist

We are looking for a Marketing Specialist to lead digital marketing efforts for our U.S.-based Property Management and Short-Term Rental clients. This role combines strategic planning with hands-on execution across various digital channels, including content creation, social media, SEO, website management, GoHighLevel (GHL), CRM, and marketing automation. The ideal candidate will have a strong understanding of client needs and the ability to develop marketing solutions that drive growth, engagement, and measurable results.

Key Responsibilities
Develop and execute digital marketing and content strategies tailored specifically for U.S. Property Management clients. Manage social media platforms by creating content calendars, running campaigns, and engaging with audiences to enhance brand visibility. Produce diverse visual content such as graphics, advertisements, property promotions, reels, and videos to support marketing initiatives. Write and optimize website content, blogs, social media posts, emails, and other marketing materials to improve communication and SEO outcomes. Perform SEO tasks including keyword research, on-page optimization, and content updates to boost search engine rankings. Build, maintain, and optimize websites, landing pages, and lead-generation pages focused on maximizing conversions. Configure and manage GoHighLevel (GHL) systems, including CRM pipelines, sales funnels, workflows, forms, and marketing automations. Design and implement automated email and SMS campaigns along with lead-nurturing workflows to enhance client acquisition and retention. Track marketing performance metrics, analyze key indicators, and refine campaigns to achieve better results. Stay updated on industry trends, competitor activities, and new marketing opportunities. Address a variety of client marketing requests by delivering practical and effective solutions.

Required Qualifications
Proven experience in digital marketing, social media management, content creation, or related fields. Strong expertise in SEO, content marketing, social media strategies, and digital campaign execution. Practical skills in graphic design and video editing to create engaging marketing assets. Proficiency in managing GoHighLevel (GHL), CRM systems, marketing automation, and sales funnels is highly preferred. Experience working with WordPress or similar website platforms. Excellent writing and copywriting skills for crafting compelling marketing messages. Familiarity with tools such as Canva, Adobe Creative Suite, CapCut, WordPress, GHL, Google Analytics, and Google Search Console. Strong communication, analytical thinking, organizational skills, and problem-solving abilities. Ability to manage multiple projects independently and efficiently. Willingness to learn new marketing tools, platforms, and AI-driven technologies.

Preferred Qualifications and Benefits
Experience with GoHighLevel (GHL) and marketing automation platforms is a significant advantage. This position offers a monthly salary ranging from Rs120,000 to Rs150,000. The role requires in-person attendance at the work location.

If you are a motivated marketing professional passionate about digital growth and client success, this role provides a dynamic environment to apply your skills and expand your expertise.