We are looking for an experienced digital marketing analyst to support our digital marketing team.
Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients and customer success team.
To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies.
A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Responsibilities:
- Collecting and analyzing customer, marketing, and web behavioral data.
- testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
Requirements:
- Bachelor's degree in marketing or a related field.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
Mashkraft is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Job Details
Mashkraft is a technology offering firm specializing in mobility solutions, web apps and eCommerce products.
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