Head of Marketing

MMBA Chartered Certified Accountants

Islamabad , Pakistan

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Posted Aug 05, 2026 68 views Report Job

The Head of Marketing at MMBA Chartered Certified Accountants leads the marketing department with a strong focus on strategic planning and execution to enhance the company's brand and market presence. The role requires overseeing a team of 10 skilled professionals, driving innovative marketing campaigns, and applying deep knowledge of digital marketing, content marketing, and market research. This leadership position demands a minimum of five years of experience at a department head level, ensuring the ability to manage complex projects and deliver measurable results aligned with business goals. This position emphasizes utilizing advanced marketing analytics and SEO techniques to optimize campaign performance and drive customer engagement. The Head of Marketing develops comprehensive market strategies supported by data-driven insights, manages content management systems effectively, and oversees SEO auditing processes using industry-leading tools such as SEMrush. The role also involves monitoring industry trends and competitors to identify opportunities and threats through SWOT analysis, thereby positioning MMBA Chartered Certified Accountants as a leading service provider in the finance sector.
Responsibilities

Develop and implement comprehensive marketing strategies that align with the companys objectives and drive brand growth.
Lead and mentor a team of 10 marketing professionals, fostering a collaborative and high-performance work environment.
Plan, execute, and monitor multi-channel marketing campaigns, ensuring timely delivery and achievement of key performance indicators.
Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing efforts.
Utilize digital marketing tools and platforms, including SEO and Google Analytics, to analyze campaign effectiveness and optimize results.
Manage content marketing initiatives, overseeing the creation, distribution, and evaluation of valuable and engaging content.
Perform SEO audits and keyword research to enhance online visibility and improve search engine rankings.
Leverage marketing analytics and reporting tools to track campaign performance, prepare reports, and present insights to senior management.
Maintain and optimize the companys presence across digital channels using content management systems and SEO auditing tools.
Collaborate with internal teams and external agencies to coordinate marketing activities and maximize outreach efforts.
Conduct SWOT analyses regularly to assess marketing strategies, identify areas for improvement, and capitalize on market opportunities.
Ensure compliance with legal and ethical standards in all marketing communications and activities.
Maintain up-to-date knowledge of marketing innovations, tools, and best practices to enhance team performance and marketing impact.
Oversee budget planning and allocation for marketing initiatives, ensuring cost-effectiveness and return on investment.