Meta Ads Ads and Social Media Executive

Palmpay Pvt Ltd is seeking a skilled Meta Ads and Social Media Executive to join our dynamic marketing team. The ideal candidate will have extensive experience managing Meta Ads campaigns and social media channels, focusing on audience targeting, campaign optimization, and performance analysis. This role requires creativity, a strong understanding of social media advertising tools, and the ability to develop engaging content that drives brand awareness and conversion.

Responsibilities

Create, manage, and optimize Meta Ads campaigns to maximize reach, engagement, and conversion.
Perform detailed audience targeting to ensure ads are delivered to the most relevant users according to campaign goals.
Analyze social media analytics and campaign data regularly to assess performance and identify opportunities for improvement.
Develop creative content and compelling copy that aligns with brand messaging and resonates with target audiences.
Generate clear and insightful performance reports to communicate results and recommendations to stakeholders.
Collaborate with marketing and creative teams to align social media strategies with overall marketing objectives.
Stay up-to-date with trends, tools, and best practices in Meta Ads and social media marketing to continuously improve campaign effectiveness.
Manage campaign budgets and schedules efficiently to ensure timely delivery of advertising objectives.
Monitor competitor social media activities to identify new tactics and maintain competitive advantage.