Posted Jul 13, 2026 495 views
Poverty Eradication Initiative (PEI) seeks an experienced Behaviour Change Specialist with over 10 years of expertise in social and behaviour change. The specialist will lead initiatives to design, implement, and evaluate programs aimed at influencing positive behavior transformations at community and organizational levels. This role requires a deep understanding of behavioural science theories and practical application of cognitive behavioural therapy and other evidence-based methods to create lasting impact. The specialist will also be responsible for managing a diverse team of 20 professionals focused on innovative approaches to behaviour change.
The Behaviour Change Specialist drives stakeholder engagement efforts and employs digital behaviour change tools to maximize program effectiveness. By utilizing advanced behavioural analytics and rigorous behavioural assessment techniques, the specialist supports data-informed decision-making and continuous improvement of interventions. Strong communication management abilities underpin collaboration across multiple stakeholders, ensuring alignment with PEIs goals to address poverty through behavioural insights and systemic change.
Responsibilities
- Lead the design, development, and execution of behaviour change interventions aligned with organisational objectives and community needs.
- Manage and mentor a multidisciplinary team of 20 persons, fostering a collaborative and innovative work environment.
- Conduct comprehensive behavioural assessments using both qualitative and quantitative methods to identify key drivers and barriers.
- Apply behavioural science theoriesincluding cognitive behavioural therapyto develop and refine intervention strategies.
- Utilize digital behaviour change tools to create scalable and engaging programs that reach a broad target audience.
- Engage and collaborate with diverse stakeholders, including community leaders, partners, and policymakers, to ensure intervention relevance and impact.
- Perform stakeholder analysis and develop communication management plans that enhance stakeholder buy-in and sustained participation.
- Use behavioural analytics to track program outcomes, measure effectiveness, and guide iterative improvements.
- Report findings and progress regularly to leadership and funding bodies, ensuring transparency and accountability.
- Stay current with emerging research and best practices in social and behaviour change fields to continuously enhance program quality and impact.
Skills
Poverty Eradication Initiative (PEI)
Poverty is the root cause of every problem in the society, has no doubts worse affects on human life. Traditional gender roles in Pakistan especially in NWFP, which remains indulged in tribal culture, define the woman’s place as in the home and not in the workplace, and define the man as the breadwinner. Consequently, the society invests far less in women than men. Women in NWFP suffer more from poverty of opportunities throughout their lives as compared to other provinces. Economic vulnerability is a key factor in the rise of poverty in Pakistan; vulnerability also arises from social powerlessness, political instability, and ill-functioning institutions. Corruption and political instabilities such as various separatist movements in Baluchistan and Waziristan resulted in reduction of business confidence, deterioration of economic growth, reduced public expenditure, poor delivery of public services, and undermining of the rule of law. The root causes of current unrest in whole country especially FATA and FRS are linked with the absence of the opportunities for youth in all sections of life in general and particular in livelihoods. Active participation of the youth in decision making and development of the area is neglected and never given a chance to decide their fate. This made youth of the area frustrated and restless and compelled them to take part in the unhealthy activities. Poverty and the lack of modern curriculum have proved destabilizing factors for Pakistani society as these causes our youth to be exploited by religious organizations banned by the government to run schools and produce militant literature. Eradication of poverty cannot be brought about by charity, but needs first and foremost empowering the poor, focusing on women, and tapping their tremendous potential. Poverty Eradication Initiative (PEI) is a non-political, non-partisan and non-profit organization working as a facilitator to initiate and sustain women and children oriented developmental p
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