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Poverty Eradication Initiative (PEI) is seeking a skilled Digital Marketing Manager specialized in SAP-based solutions to lead the digital marketing efforts for the organization's software and technology products. This role demands a strategic and hands-on marketer who can develop and execute comprehensive digital marketing campaigns aimed at increasing visibility, generating qualified leads, and ultimately converting prospects into loyal clients. The manager will handle campaigns across various digital platforms including Google, Facebook/Instagram, and LinkedIn, while ensuring alignment with overall business goals.
The role includes managing a focused team of two professionals to drive effective marketing strategies and campaigns. The Digital Marketing Manager will collaborate closely with Sales and Business Development teams to enhance the sales pipeline and maximize marketing impact. This leadership position requires not only expertise in SAP Marketing Cloud and marketing automation but also strong skills in content creation, campaign analysis, and customer engagement to support software product growth and the strategic vision of PEI.
Responsibilities
- Develop and implement targeted digital marketing strategies to promote PEI's SAP-based software solutions and increase product awareness.
- Plan, create, and manage digital campaigns across platforms such as Google Ads, Facebook/Instagram, LinkedIn, and other relevant channels to reach potential B2B customers.
- Generate high-quality leads and maintain a robust sales pipeline for software products by designing effective lead generation initiatives.
- Research market trends and evaluate competitor activities to identify new marketing opportunities and innovative approaches.
- Create engaging marketing content including blog posts, videos, brochures, and social media posts to support campaign objectives and enhance brand presence.
- Oversee and manage social media accounts, maintaining consistent messaging and fostering a strong online community presence.
- Design and execute email marketing strategies and LinkedIn outreach campaigns to engage prospects and nurture leads.
- Develop and optimize product landing pages focused on lead capture and conversion optimization.
- Monitor and analyze the performance of marketing campaigns, tracking key metrics such as leads generated, conversion rates, website traffic, engagement, and return on investment.
- Work in close collaboration with Sales and Business Development teams to ensure timely follow-up and conversion of qualified marketing leads into customers.
- Coordinate and support online and offline events including product demonstrations, webinars, and promotional activities to showcase PEI's technology solutions.
- Collect and analyze customer feedback along with market insights to refine marketing strategies and improve customer engagement.
- Prepare comprehensive reports on campaign effectiveness and digital marketing outcomes for senior management review.
- Continuously explore emerging digital marketing trends, tools, and platforms to drive innovation and growth of the software product marketing initiatives.
- Lead and mentor a small specialized marketing team of two members, ensuring efficient project execution and professional development.
Skills
Poverty Eradication Initiative (PEI)
Poverty is the root cause of every problem in the society, has no doubts worse affects on human life. Traditional gender roles in Pakistan especially in NWFP, which remains indulged in tribal culture, define the woman’s place as in the home and not in the workplace, and define the man as the breadwinner. Consequently, the society invests far less in women than men. Women in NWFP suffer more from poverty of opportunities throughout their lives as compared to other provinces. Economic vulnerability is a key factor in the rise of poverty in Pakistan; vulnerability also arises from social powerlessness, political instability, and ill-functioning institutions. Corruption and political instabilities such as various separatist movements in Baluchistan and Waziristan resulted in reduction of business confidence, deterioration of economic growth, reduced public expenditure, poor delivery of public services, and undermining of the rule of law. The root causes of current unrest in whole country especially FATA and FRS are linked with the absence of the opportunities for youth in all sections of life in general and particular in livelihoods. Active participation of the youth in decision making and development of the area is neglected and never given a chance to decide their fate. This made youth of the area frustrated and restless and compelled them to take part in the unhealthy activities. Poverty and the lack of modern curriculum have proved destabilizing factors for Pakistani society as these causes our youth to be exploited by religious organizations banned by the government to run schools and produce militant literature. Eradication of poverty cannot be brought about by charity, but needs first and foremost empowering the poor, focusing on women, and tapping their tremendous potential. Poverty Eradication Initiative (PEI) is a non-political, non-partisan and non-profit organization working as a facilitator to initiate and sustain women and children oriented developmental p
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