Sales and Marketing Manager

Quaidecom is seeking an experienced Sales and Marketing Manager to develop and execute a comprehensive B2B sales and marketing system. This role requires a strategic thinker capable of building lead-generation channels, managing sales funnels, and implementing CRM processes that enhance customer acquisition and revenue growth. The ideal candidate will have at least three years of proven experience in B2B sales and marketing, preferably within service-based businesses, agencies, SaaS companies, or similar organizations. This position involves taking full ownership of the sales and marketing operations, including defining KPIs, creating SOPs, tracking performance metrics, and improving system effectiveness without direct team management responsibilities. The successful candidate will focus on developing and continuously improving Quaidecom's complete customer acquisition framework, managing pipelines from lead generation to closing, and building efficient reporting systems for performance monitoring. Strong skills in cold outreach, LinkedIn engagement, referral processes, and data-driven decision making are critical. This role demands hands-on experience with CRM tools and sales automation platforms, as well as the ability to analyze conversion rates and optimize sales funnels to maximize results. Candidates who have experience working with international clients and building sales systems from scratch will find this position a perfect match for their expertise.
Responsibilities

Develop and implement Quaidecom's comprehensive sales and marketing strategy aligned with business goals.
Identify, test, and optimize B2B lead-generation channels including cold outreach, LinkedIn, email campaigns, referrals, partnerships, and inbound marketing.
Create and maintain a structured sales pipeline covering all stages from lead generation to closing deals.
Design and document detailed Sales and Marketing Standard Operating Procedures (SOPs) to ensure consistency and efficiency.
Establish measurable Key Performance Indicators (KPIs) and targets for sales and marketing activities to drive accountability and performance.
Build weekly and monthly sales reporting systems and dashboards for tracking performance metrics and informing management decisions.
Manage Customer Relationship Management (CRM) stages, lead tracking, follow-ups, and pipeline progression to ensure smooth sales processes.
Monitor critical sales metrics such as leads generated, qualified leads, meetings booked, show-up rate, proposals sent, closing rate, customer acquisition cost, and revenue generated.
Develop and refine cold outreach strategies and follow-up processes to increase lead conversion rates.
Collaborate with the content team to align marketing campaigns and materials with business development objectives.
Create or improve sales scripts, outreach messages, proposals, and follow-up sequences to enhance engagement and conversion.
Research, recommend, and implement CRM and sales automation tools to streamline operations and improve efficiency.
Analyze sales funnel performance and conversion data to identify bottlenecks and areas for improvement.
Build management dashboards to provide clear visibility into sales performance and team accountability.
Establish clear accountability standards and performance expectations for future sales and marketing team members.
Develop scalable sales and marketing processes that can function independently without heavy reliance on the founder.