Zonal Sales Manager

NMR Enterprise is seeking a proactive and commercially driven Zonal Sales Manager to spearhead the market launch and expansion of Hookd Chips in Lahore. This full-time role requires overseeing sales strategy execution, developing a robust distribution network, and expanding retail coverage in a highly competitive FMCG snacks market. The successful candidate will focus on building strong distributor and retailer relationships, ensuring product availability, and achieving sales targets to establish Hookd Chips as a prominent brand in Lahore. This position requires a hands-on approach with responsibility for growing sales volume, driving numeric distribution, and managing a disciplined field sales force, although it does not involve direct team management experience. The role demands frequent market visits, strategic business development, and continuous performance monitoring to meet aggressive sales goals. Candidates should bring a deep understanding of Lahore's FMCG landscape along with exceptional negotiation and commercial skills to thrive in this fast-paced environment.
Responsibilities

Develop and implement the sales strategy for Hookd Chips across Lahore.
Achieve targeted primary and secondary sales on a monthly, quarterly, and annual basis.
Identify new business opportunities to accelerate sales growth and increase market share.
Expand numeric distribution and continuously grow retail coverage across general trade, grocery stores, supermarkets, wholesalers, key accounts, and high-volume outlets.
Appoint, evaluate, and maintain strong relationships with distributors and wholesalers within the assigned territories.
Monitor distributor performance, stock levels, order cycles, and ensure compliance with pricing, trade terms, and company policies.
Ensure uninterrupted product availability, effective merchandising, and optimal product visibility at retail outlets.
Conduct regular market visits to assess sales progress, retail execution, and competitive activities.
Collect and analyze market intelligence including competitor pricing, promotions, product launches, and emerging trends.
Prepare and submit detailed sales performance reports, tracking sales metrics, outlet coverage, stock, and team productivity.
Recommend corrective actions to improve sales outcomes and address market challenges.
Demonstrate a commercial mindset with a focus on territory and route management to maximize market penetration.
Operate effectively in a fast-paced FMCG environment with the flexibility for extensive fieldwork and market visits.