Marketing Manager – Premium Fashion & Lifestyle

The Marketing Manager at Recruit AI is responsible for spearheading the marketing efforts for our premium fashion and lifestyle brand. This role requires a strategic and hands-on professional who can drive monthly marketing campaigns, manage the brand's digital presence, and ensure alignment with product launches and seasonal trends. The candidate will oversee social media strategy, performance marketing initiatives, and maintain strong industry collaborations to enhance brand visibility and customer engagement. In addition to managing digital campaigns across platforms like Meta, Google, and TikTok, the Marketing Manager will take ownership of the brand's voice and community interaction, ensuring a cohesive and attractive customer experience. This position involves managing a growing creative team, currently including a video editor, to produce high-quality, on-brand content consistently. The Marketing Manager will collaborate across departments and external vendors to execute campaigns and events effectively while monitoring key performance indicators such as return on ad spend, customer acquisition cost, and overall marketing ROI. The role demands a data-driven approach, excellent communication skills, and the ability to translate analytics into actionable marketing strategies, ensuring the brand remains competitive and continues to grow in the premium fashion and lifestyle sector.
Responsibilities
- Plan and execute monthly marketing campaigns aligned with brand calendar, product launches, and seasonal drops to maximize brand visibility and engagement.
- Own and manage the brands social media presence, including content calendar development, posting strategy, community engagement, and maintaining a consistent brand voice.
- Develop and optimize paid digital marketing campaigns on platforms such as Meta Ads Manager, Google Ads, and TikTok, focusing on key metrics including ROAS, CAC, and conversion rates.
- Identify, pitch, and manage brand collaborations, influencer partnerships, and cross-industry collaborations that complement the brand and expand reach.
- Lead, mentor, and coordinate with a video editor and additional creative resources to produce consistent and high-quality branded content.
- Collaborate with internal stakeholders and external vendors to execute event planning, vendor coordination, and promotional activities that enhance brand presence.
- Monitor, analyze, and report on campaign performance, social media growth, and marketing ROI, providing insights and recommendations to leadership for continuous improvement.
- Manage stakeholder communications effectively to align marketing initiatives with business objectives and brand goals.
- Conduct ongoing market research and competitive analysis to inform marketing strategies and spot emerging trends in premium fashion and lifestyle sectors.
- Ensure all marketing efforts uphold the brands premium image and deliver a superior customer experience across all channels.