Social Media Executive

Join Scaleup Connect as a Social Media Executive where you will play a critical role in managing and enhancing the online presence of multiple brands. In this position, you will develop and implement social media strategies tailored to increase brand awareness, engage with diverse audiences, and expand social media followings. You will work closely with various teams and external stakeholders to ensure content is timely, consistent, and aligned with marketing objectives across platforms like Facebook, Instagram, LinkedIn, and TikTok. This role requires strong client communication and coordination skills, combined with creativity to deliver compelling content and campaigns. As a Social Media Executive, you will be responsible for daily social media account management, including content scheduling, performance tracking, and audience engagement analysis. You will monitor social media trends and platform updates to continuously improve strategies and maintain the brand's voice and visual identity. While this role does not involve managing a team, you will collaborate with graphic designers, content creators, and marketing professionals to achieve cohesive campaign execution. A minimum of one year of experience in social media or digital marketing is essential to thrive in this fast-paced and dynamic environment.
Responsibilities

Manage multiple social media accounts with oversight of daily posting, publishing, and content updates.
Develop and maintain comprehensive content calendars aligned with company branding and marketing campaigns.
Plan and execute effective social media strategies to improve brand awareness, engagement, and audience growth.
Collaborate with graphic designers, content creators, and internal teams to ensure timely delivery of creative assets.
Handle client communications professionally, incorporating feedback and maintaining positive relationships.
Monitor and analyze social media performance metrics including engagement, reach, and audience growth.
Generate reports on social media analytics and recommend improvements for future campaigns and content.
Stay current on social media trends, platform features, content formats, and best practices to keep the brand competitive.
Ensure consistency across all platforms in brand communication, tone, and visual identity.
Coordinate social media advertising efforts across various platforms to support overall marketing objectives.
Manage multiple brands simultaneously while meeting deadlines and maintaining high organizational standards.
Employ creative thinking and content ideation to develop engaging and fresh social media material.
Utilize content management systems efficiently for timely and accurate posting and scheduling.
Maintain strong written and verbal communication skills to interact effectively with clients and team members.
Prioritize time management to handle varied tasks and fast-paced requirements in digital marketing workflows.