SALES EXECUTIVE – Distribution

Selecto Retail (Pvt.) Ltd. is seeking a dynamic and target-driven Sales Executive to join its distribution team specializing in the cellphone sector. This role requires a motivated professional with strong negotiation and client relationship management skills to drive sales growth, expand market presence, and build robust networks with retailers, dealers, and business partners. The Sales Executive will be responsible for implementing effective distribution strategies, achieving sales targets, and providing insightful market analysis to support business decisions. The ideal candidate will have at least four years of relevant experience, preferably in FMCG, mobile phones, or electronics distribution. Managing a small sales team of one person, the Sales Executive will coordinate cross-functionally with sales, warehouse, finance, and operations to ensure seamless execution of sales plans, maintain product availability, and deliver superior customer service. This position offers an excellent opportunity to grow within a supportive and growth-oriented retail environment based in Faisalabad, Punjab, Pakistan.
Responsibilities

Develop and execute comprehensive sales plans to meet and exceed distribution targets within the assigned territory.
Conduct regular visits to retailers, dealers, and business partners to promote smartphone products, mobile accessories, and consumer electronics.
Expand the customer base by identifying and developing new markets and business opportunities.
Establish and maintain strong, long-lasting relationships with retailers, dealers, and distribution partners to enhance sales channels.
Achieve monthly, quarterly, and annual sales goals through strategic planning and effective execution.
Ensure optimal product availability and market coverage by coordinating with inventory management and warehouse teams.
Monitor competitor activities, pricing strategies, market trends, and customer preferences to inform sales tactics and maintain competitive advantage.
Collect, analyze, and report market feedback and intelligence to management to support product development and promotional strategies.
Manage timely order booking, follow-ups, and payment collection to maintain healthy cash flow and customer satisfaction.
Collaborate effectively with internal departments including sales, warehouse, finance, and operations to ensure smooth business operations and resolve any sales-related issues.
Prepare and submit detailed daily, weekly, and monthly sales and market performance reports to track progress and inform leadership decision-making.
Adhere strictly to company policies, sales procedures, and reporting requirements to maintain compliance and operational excellence.
Lead and mentor a small team member, providing guidance, support, and motivation to achieve collective sales targets.