Senior Ecommerce Media Buyer

Confidential

Multiple Cities, Pakistan

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Posted 4 hours ago 12 views Report Job

PKR. 200,000 - 200,000/Month

The Senior Ecommerce Media Buyer is a highly skilled marketing professional responsible for planning, executing, and optimizing paid media campaigns to drive performance and revenue growth for ecommerce businesses. This role requires strong expertise in paid social advertising, campaign optimization, and data-driven decision making to maximize return on investment across various ecommerce platforms. The ideal candidate possesses deep knowledge of audience segmentation, budget management, and ad creative development, and is proficient in using tools such as Facebook Ads Manager, Google Ads, and Google Analytics to measure and enhance campaign effectiveness. This position demands a strategic thinker who collaborates with cross-functional teams to ensure alignment on business goals and marketing initiatives. In addition to campaign management, the Senior Ecommerce Media Buyer leads a team of two professionals, providing guidance and support to deliver high-quality media buying strategies. The role involves continuous analysis of market trends, competitor activities, and customer behavior to identify new opportunities and optimize targeting strategies. The candidate must be highly analytical with a strong ability to interpret data, employ A/B testing methodologies, and allocate budgets efficiently to maximize ecommerce performance. This position plays a critical role in achieving measurable growth and maintaining competitive advantage in the dynamic ecommerce landscape.
Responsibilities

Develop and implement comprehensive paid media strategies to achieve ecommerce revenue targets.
Manage and optimize paid social advertising campaigns on platforms such as Facebook Ads Manager and Google Ads to maximize Return on Ad Spend (ROAS).
Analyze campaign performance data and customer insights to identify opportunities for improvement and drive data-driven decision making.
Lead a team of two media buying specialists, providing mentorship, setting objectives, and ensuring delivery of high-impact campaigns.
Plan and allocate budgets across multiple campaigns and platforms to optimize spend effectiveness and achieve KPIs.
Create and test high-performing ad creatives, working closely with creative teams to develop compelling messaging tailored to audience segments.
Conduct audience segmentation and targeting strategies based on demographic, behavioral, and psychographic data to improve campaign relevance.
Utilize A/B testing frameworks to validate hypotheses and measure the impact of campaign optimizations.
Monitor and report on key ecommerce metrics including conversion rates, customer acquisition costs, and revenue generation.
Collaborate with analytics and marketing teams to integrate Google Analytics insights into campaign planning and measurement.
Stay abreast of new advertising technologies, trends, and best practices to maintain a competitive edge in media buying.
Coordinate with ecommerce platform teams to ensure seamless tracking implementations and accurate attribution reporting.
Identify potential risks and continuously troubleshoot campaign issues to maintain efficient campaign delivery.
Develop comprehensive media plans aligning with promotional calendars and product launches.
Present regular performance updates and strategic recommendations to senior stakeholders to inform business decisions.