We are looking for a skilled SEO & Content Manager to oversee and drive organic search initiatives for three distinct brands located in Gulshan e Iqbal, Karachi. This full-time position requires a proactive professional who understands that SEO is not just about improving rankings but about attracting qualified traffic, generating leads, and delivering measurable business results. The successful candidate will be responsible for developing and executing comprehensive SEO strategies, producing high-quality content, optimizing website performance, and enhancing E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to improve content visibility, especially in AI-driven search environments.
Key Responsibilities
- Develop and implement SEO strategies tailored for three brands, ensuring alignment with overall business objectives.
- Perform in-depth keyword research, analyze search intent, benchmark competitors, and identify content gaps.
- Create and optimize website pages, landing pages, blogs, and other organic content to boost search visibility.
- Manage on-page, technical, and off-page SEO efforts to improve rankings and increase organic traffic.
- Design and maintain content strategies that support the marketing funnel and enhance lead generation.
- Strengthen E-E-A-T across all websites and content to improve credibility and search engine performance.
- Optimize content for modern search experiences, including AI-generated search results and answers.
- Monitor SEO performance using tools like Google Search Console, GA4, and other analytics platforms to identify growth opportunities and troubleshoot issues.
- Track keyword rankings, organic traffic, conversions, and leads to evaluate the effectiveness of SEO efforts.
- Collaborate closely with design, development, and marketing teams to ensure SEO recommendations are implemented effectively.
- Conduct ongoing audits of existing content, updating pages based on performance data and evolving user intent.
- Prepare regular SEO performance reports that include actionable insights and strategic recommendations.
Required Qualifications
- At least 3 years of hands-on SEO experience with a strong focus on content strategy and execution.
- Expertise in technical SEO, on-page SEO, content SEO, keyword research, and link building.
- Excellent command of English writing and editing, capable of producing SEO-friendly and engaging content.
- Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Solid understanding of search intent, content funnels, topical authority, and E-E-A-T principles.
- Experience managing SEO across multiple websites or brands is a plus.
- Proven ability to deliver measurable SEO results.
- Strong analytical and problem-solving skills with the capacity to work independently and take ownership of organic growth initiatives.
Preferred Qualifications and Benefits
- Experience working in a multi-brand environment managing diverse SEO campaigns.
- Competitive monthly salary ranging from PKR 80,000 to PKR 145,000.
- Opportunity to work onsite at a vibrant office located in Karachi.
As part of the application process, candidates will be asked to explain how they would diagnose a sudden 30–40% drop in organic traffic and how they would identify and resolve keyword cannibalization issues.
This role offers a unique opportunity to lead SEO strategy and content management across multiple brands, driving impactful growth through innovative organic search tactics with a strong emphasis on quality, authority, and measurable business outcomes.