SEO Specialist

We are seeking a dedicated SEO Specialist to join our Digital Marketing team at our Karachi office. This full-time, onsite role involves working Monday to Friday from 9:30 AM to 6:00 PM, with alternate Saturdays. The successful candidate will focus on enhancing the organic search visibility, rankings, and traffic for our clients’ websites by developing and executing effective SEO strategies. A strong grasp of SEO fundamentals, data analysis, and the ability to collaborate with cross-functional teams are essential for this position.

Key Responsibilities

- Develop and implement comprehensive on-page and off-page SEO strategies.
- Conduct detailed keyword research and competitor analysis to identify growth opportunities.
- Optimize website elements including content, meta titles, descriptions, headings, URLs, and internal linking structures.
- Perform regular technical SEO audits to detect and resolve issues affecting crawlability, indexing, and search visibility.
- Monitor SEO performance metrics such as keyword rankings, organic traffic, impressions, and clicks.
- Execute link-building campaigns and off-page SEO initiatives to improve domain authority.
- Conduct content gap analysis and recommend new content opportunities aligned with search intent.
- Collaborate with content writers, developers, and designers to ensure SEO best practices are implemented.
- Utilize tools like Google Search Console and Google Analytics to track website performance and generate reports.
- Stay informed about Google algorithm updates, SEO trends, and industry best practices.
- Continuously test and refine SEO strategies based on performance data.
- Prepare and present regular SEO performance reports for clients and management.
- Track competitor activities and identify opportunities to improve search rankings.

Required Qualifications

- Bachelor’s degree in Marketing, Computer Science, Business, or a related field.
- 1 to 3 years of professional experience in SEO or a similar role.
- Strong knowledge of on-page, off-page, and technical SEO principles.
- Proficiency in keyword research and understanding of search intent.
- Experience with SEO tools including Google Search Console, Google Analytics, Google Keyword Planner, SEMrush or Ahrefs, and Screaming Frog or similar.
- Understanding of website structure, URLs, redirects, indexing, and crawlability.
- Basic knowledge of HTML and CSS is preferred.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication abilities.
- Ability to interpret SEO data and translate insights into actionable strategies.

Preferred Qualifications and Benefits

- Experience working with WordPress websites.
- Familiarity with Local SEO and Google Business Profile optimization.
- Knowledge of E-commerce SEO.
- Understanding of Answer Engine Optimization (AEO) and emerging search trends.
- Experience managing international or multi-location SEO projects.
- Basic understanding of website development and technical SEO implementation.
- Prior experience working with multiple clients or within digital marketing agencies.

The ideal candidate is data-driven, proactive in identifying SEO opportunities and issues, and capable of investigating fluctuations in rankings or traffic to recommend effective solutions. They should be comfortable working across various industries and website types, detail-oriented, consistent in SEO implementation, and able to clearly communicate recommendations to clients and internal teams. A willingness to continuously learn and adapt to evolving search algorithms is essential.

Key Performance Indicators (KPIs) include improvements in organic rankings, growth in organic traffic, increased impressions and clicks, enhanced keyword visibility, resolution of technical SEO issues, quality and consistency of SEO execution, growth in organic leads or conversions, backlink quality and acquisition, timely submission of SEO reports, and client/project retention based on SEO performance.

Salary for this position ranges from Rs. 55,000 to Rs. 65,000 per month. The role requires in-person attendance at the Muhammad Ali Society location in Karachi.

Candidates will be assessed on their experience with AEO and GEO optimization as part of the application process.