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Marketing Lead (Founding Team)

Silk Route Evenings Unverified

Islamabad , Pakistan

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Posted Jul 07, 2026 100 views

Silk Route Evenings seeks a dynamic Marketing Lead to join our founding team in Islamabad and spearhead our marketing efforts. This role requires a creative and strategic marketer who will lead a small team of two, driving brand development, digital advertising, and growth marketing strategies that align with company goals. The ideal candidate will bring strong communication skills, a passion for marketing innovation, and the ability to work both independently and collaboratively. You will play a crucial role in shaping our brand presence, acquiring customers, and managing data-driven campaigns to maximize impact and engagement. As the Marketing Lead, you will design and implement comprehensive marketing strategies, oversee campaign management, and analyze social media and digital metrics to inform decision-making. The position demands someone who is highly organized and proactive, capable of balancing multiple projects while fostering team development. This opportunity is perfect for those with academic background or early experience in marketing, eager to grow in a startup environment with a mix of creative freedom and structured teamwork.
Responsibilities

  • Develop and execute marketing strategies that build brand awareness and drive customer acquisition aligned with company objectives.
  • Lead and manage a team of two marketing professionals, fostering a collaborative and productive work environment.
  • Design, plan, and implement digital advertising campaigns across multiple channels including Google Ads and social media platforms.
  • Create engaging content and coordinate content marketing efforts to extend reach and customer engagement.
  • Conduct market research to identify trends, customer preferences, and competitive landscape to refine marketing tactics.
  • Utilize data-driven decision making to measure campaign effectiveness, analyze social media analytics, and optimize marketing efforts.
  • Manage community development initiatives to grow and maintain active engagement across social media channels.
  • Oversee the development and execution of growth marketing frameworks to accelerate business growth.
  • Collaborate with cross-functional teams to ensure marketing alignment with overall company goals and product launches.
  • Prepare and present marketing reports and insights to company leadership to guide strategic decisions.
  • Maintain proficiency with marketing tools such as Microsoft Office, Canva, Meta Business Suite, and SEO techniques to enhance campaign quality.
  • Ensure all marketing activities comply with professional standards of integrity, confidentiality, and respect.

Skills

Growth Marketing Event Marketing Data-driven Decision Making Customer Acquisition Community Development Engagement Strategy Development Growth Marketing Frameworks Google Ads Canva Meta Business Suite Willingness To Learn Initiative Collaboration Professionalism Digital Advertising Brand Development Content Marketing Marketing Strategy Market Research Team Leadership Campaign Management Social Media Analytics Tools Creativity Time Management Social Media Advertising SEO (Search Engine Optimization) Microsoft Office Organizational Skills Communication

Job Details

Total Positions:
1 Post
Job Shift:
Hybrid Work Model
Job Type:
Full Time/Permanent
Job Location:
Islamabad, Pakistan
Gender:
No Preference
Minimum Experience:
Fresh
Apply Before:
Aug 08, 2026
Posting Date:
Jul 07, 2026

Silk Route Evenings

· 1-10 employees - Islamabad
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