Social Media Manager

Gtex Global, a leading name in Pakistan’s medical apparel industry since the 1990s, is seeking a dedicated Social Media Manager to join their team in Karachi. The company is renowned for producing high-quality fabrics that serve a wide range of customers, from medical professionals to those seeking casual and elegant clothing options. Known for its innovation and commitment to durability, comfort, and style, Gtex Global continues to grow its product offerings and strengthen its presence in both medical and fashion textile markets.

Key Responsibilities
The Social Media Manager will be responsible for managing Gtex Global’s social media presence across various platforms. This includes planning, creating, and publishing engaging content that accurately represents the brand and its products. Daily duties involve developing and executing social media campaigns, optimizing posts to maximize reach and engagement, and monitoring analytics to adjust strategies based on performance data. The role also requires timely responses to comments and messages, collaboration with marketing and design teams, and staying updated on social media trends relevant to the fashion and medical apparel sectors. Additionally, the Social Media Manager will support broader marketing efforts by ensuring social media activities align with overall brand objectives and promotional campaigns.

Required Qualifications
Candidates should possess strong social media marketing skills, including expertise in campaign planning, platform management, and audience engagement. Experience with content strategy and social media optimization (SMO) is essential for maintaining an active and growing online presence. Excellent communication and writing skills are necessary to produce clear, compelling, and brand-consistent content. The ability to analyze social media metrics and leverage insights to enhance performance and inform future strategies is also required. Familiarity with social media management tools and basic graphic or video content creation is advantageous. A bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred. The candidate must be able to work on-site in Karachi, collaborate effectively with cross-functional teams, and manage multiple projects simultaneously.

Preferred Qualifications and Benefits
Experience in marketing within the fashion, textiles, or medical apparel industries will be considered an asset. The role offers the opportunity to work with a pioneering brand that values innovation and quality, providing a dynamic environment for professional growth in the marketing and social media field.