Social Media Specialist

MULTIINSIGHT - Shopify CRO & Growth Agency

Islamabad , Pakistan

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We are seeking a skilled Social Media Specialist to join our team at Multiinsight, located in Business Square, Block C, Gulberg Greens Islamabad. This full-time onsite role operates Monday to Friday from 4 PM to 1 AM. The ideal candidate will have over two years of experience managing personal brands or content-driven social media accounts, particularly within the e-commerce space involving platforms like Shopify and Amazon. This position focuses on building a content-driven authority ecosystem to generate inbound leads and drive business growth, going beyond simple content posting to strategic content development and execution.

Key Responsibilities

Develop and implement platform-specific content strategies tailored for Instagram, TikTok, YouTube, LinkedIn, and X. Conduct in-depth research on viral trends, competitor content, and high-performing formats in e-commerce to create weekly and monthly content calendars aligned with business objectives.

Lead content ideation, scripting, and messaging by generating viral hooks, video concepts, and series ideas. Write or oversee the creation of short-form scripts, long-form video outlines, and LinkedIn content, ensuring all messaging supports authority building and lead generation.

Leverage AI-driven content systems to generate ideas, enhance scripts, repurpose content, and analyze performance. Build workflows that increase content output and reduce production time while continuously testing new AI tools and systems.

Manage content production by planning shoots and recording schedules. Direct the founder on delivery, hooks, and on-camera performance. Coordinate with video editors by providing clear briefs and maintaining consistent editing style and quality.

Oversee content distribution and repurposing, transforming one piece of content into multiple assets such as shorts, reels, carousels, and LinkedIn posts. Ensure consistent posting across platforms and maximize reach through smart distribution strategies.

Optimize social media profiles by refining bios, covers, thumbnails, and links. Understand and leverage platform algorithms, track trends, and adapt strategies quickly to maintain growth.

Monitor analytics including views, engagement, follower growth, and lead generation. Identify winning content patterns and iterate strategies based on data insights.

Align content with marketing offers, funnels, and calls-to-action to support the inbound sales pipeline, facilitating smooth transitions from content to direct messages and calls.

Required Qualifications

- Minimum of 2 years’ experience managing personal brands or content-driven social media accounts.
- Strong expertise in Instagram, TikTok, YouTube, LinkedIn, and X platforms.
- Proficiency with AI tools and workflows such as ChatGPT and automation software.
- Ability to identify viral trends and analyze content performance.
- Excellent copywriting skills, including crafting hooks, scripts, and posts.
- Experience collaborating with editors and content teams to maintain high-quality output.

Preferred Qualifications

- Experience in e-commerce platforms like Shopify and Amazon.
- Background in digital marketing or agency environments.
- Understanding of sales funnels and conversion psychology.
- Basic video editing knowledge is advantageous.

This role offers the opportunity to work in a dynamic environment focused on innovative content strategies and AI-driven growth. If you are passionate about building influential personal brands and driving measurable business results through strategic social media management, this position is an excellent fit.