Sales & Marketing Executive

The Sales & Marketing Executive at Static A plays a vital role in driving business growth through effective sales strategies and innovative marketing efforts. This position focuses on identifying new business opportunities, building and maintaining strong client relationships, and executing comprehensive digital marketing campaigns. The role involves staying up to date with market trends, competitors, and customer behavior to recommend improvements and new product ideas. With a required experience of two years, the candidate applies their expertise in lead generation, content marketing, and social media management to enhance the companys market presence and brand reputation. The Sales & Marketing Executive is responsible for managing a broad range of marketing activities including SEO, SEM, email marketing, and digital advertising campaigns. They analyze data and generate reports to evaluate the effectiveness of marketing efforts and adjust strategies accordingly. Although this role does not involve managing a team, it requires strong collaboration and communication skills to work effectively with internal teams and external partners to maximize sales outcomes and marketing impact.
Responsibilities

Research and identify prospects for new business development opportunities.
Analyze sales options and create strategies to maximize sales potential.
Build and sustain long-term relationships with clients and prospects to foster customer loyalty.
Monitor and research industry trends, competitor activities, and customer needs to recommend improvements or new products.
Collect, analyze, and report sales data to measure performance and guide decision-making.
Develop and maintain professional networks to support business growth and marketing outreach.
Meet potential clients to understand their needs and present suitable solutions.
Plan and execute digital marketing initiatives across SEO, SEM, social media, email marketing, mobile, and display advertising channels.
Create engaging and relevant digital content for various platforms to attract and retain customers.
Manage digital advertising campaigns including search engine marketing, display ads, social media ads, and programmatic advertising.
Implement SEO campaigns to improve website visibility and organic traffic.
Set up conversion tracking, pixel tracking, and event tracking on websites and digital platforms for accurate measurement of campaign success.
Conduct thorough research on market trends, target audience behaviors, brand positioning, and the consumer journey to inform marketing activities.
Analyze digital marketing analytics and share insights to support continuous improvement and campaign optimization.