Tech Lead Analytics

mobileLIVE, an award-winning technology company based in Canada and North America, is seeking an experienced Offshore Tech Lead - Analytics to join their team in Lahore. This hybrid role requires presence onsite two days a week and demands a strong developer-focused background. The successful candidate will bridge the gap between digital analytics implementation, frontend engineering, data layer architecture, and tag management across web, mobile, and eCommerce platforms. This position involves hands-on JavaScript development, designing standardized data layer schemas, troubleshooting complex telemetry issues, and providing daily technical leadership to analytics engineers and development teams.

Key Responsibilities

- Frontend & JavaScript Development: Build, review, troubleshoot, and optimize custom JavaScript for browser-based instrumentation, data layer manipulation, DOM manipulation, and custom event orchestration.

- Tag Management & MarTech Implementation: Lead the setup and maintain the technical health of Google Tag Manager (GTM), Adobe Launch, Adobe Analytics, and GA4 containers across web, mobile, and server-side integrations such as Conversion APIs and Tag Gateway.

- Data Layer Architecture & Standardization: Design, standardize, and govern reusable web and mobile data layer specifications and event schemas for traditional websites, single-page applications (SPAs), and native mobile environments including Firebase.

- Analytics & Event Engineering: Develop custom JavaScript within tag managers and support Quantum Metric event creation, selectors, session replay, and friction point tracking while enforcing strict Personally Identifiable Information (PII) masking and encryption standards.

- Technical Troubleshooting & Debugging: Utilize browser developer tools (Console, Network, Breakpoints), tag manager debuggers, and logging to diagnose JavaScript execution, asynchronous processing, payload construction, and API timing issues.

- Technical Team Leadership: Provide day-to-day technical leadership, conduct code reviews, establish architectural standards, and mentor analytics engineers, QA resources, and frontend developers embedded within product teams.

- Cross-Functional Enablement: Collaborate with Product, Engineering, Marketing, Media, Privacy, and Legal teams to embed tracking, consent management, and data governance into the software development lifecycle.

- Quality Assurance & Release Validation: Manage the QA lifecycle using validation tools such as GA4 DebugView, GTM Preview, and Adobe Debugger to ensure data accuracy and maintain telemetry quality across digital releases.

- Governance & Privacy: Ensure all tracking scripts, session-replay tools, and data collection comply with global data privacy laws and consent frameworks including OneTrust and Google Consent Mode.

Required Qualifications

- Minimum of 5 years of experience in digital analytics implementation, analytics engineering, or frontend development focused on analytics tracking.

- Strong eCommerce analytics experience with proven expertise in implementing and optimizing tracking for digital retail platforms, checkout flows, conversion funnels, and purchase data layers.

- Hands-on proficiency in JavaScript, including writing, debugging, and optimizing custom scripts for web instrumentation, DOM manipulation, and payload construction.

- Extensive experience with enterprise tag management systems such as Google Tag Manager (GTM), Adobe Launch, Adobe Analytics, and GA4.

- Direct experience designing, implementing, and governing enterprise web and mobile data layers and event schemas.

- Mastery of browser developer tools and platform debuggers for troubleshooting complex analytics issues.

- Practical skills in SQL and Python for data manipulation, querying, and advanced analytics workflows.

- Experience configuring custom events, transformations, and privacy-compliant data capture in tools like Quantum Metric or Dynatrace.

Preferred Qualifications and Benefits

- Experience in telecommunications or large-scale digital retail/eCommerce industries.

- Familiarity with server-side tagging, Conversion APIs (CAPI), and Tag Gateway setups.

- Hands-on experience with consent management frameworks such as OneTrust and Google Consent Mode.

- Knowledge of data visualization tools like Tableau, Power BI, Looker, and AI-driven predictive analytics.

- A developer-first mindset with strong technical leadership and problem-solving skills.

- Proven ability to mentor engineering teams, establish code reviews, and promote technical best practices.

- Excellent communication skills to translate complex JavaScript and data layer architectures into clear guidance for non-technical stakeholders.

- A strong commitment to data integrity, clean code, and privacy compliance.

This role offers the opportunity to lead technical analytics engineering across large-scale enterprise channels, shaping data layer architectures and instrumentation strategies that drive critical customer insights and business decisions.