Territory Sales Manager - Food Services - Lahore

National Foods Limited is committed to growth and building its most valuable assets, including strong brands, financial resilience, global reach, and a dedication to becoming a sustainable and globally recognized company. We are currently seeking a motivated professional to drive sales within the Food Service Division (FSD) by managing distributor and institutional/food-service accounts in an assigned territory. This role involves executing the zone’s sales strategy on the front line, ensuring order fulfillment through close coordination with the distribution team, and contributing to the company’s overall growth objectives.

Key Responsibilities

- Collaborate closely with the Zonal Sales Manager (ZSM) to implement the territory’s route-to-market plan targeting institutional and food-service accounts.
- Develop, monitor, and track sales targets for key accounts within the assigned territory, maintaining regular contact with customers such as chefs, owners, and purchase managers to assess performance against targets.
- Identify and address product or sales-related issues by providing timely feedback to the ZSM and relevant internal teams.
- Serve as the primary point of contact for customers in the territory, resolving issues, managing payment collections, and coordinating with the distribution (OD) team to ensure timely order delivery.
- Supervise and coordinate the activities of the OD (Distribution) representatives to guarantee accurate and on-time order fulfillment, ensuring comprehensive coverage of all accounts.
- Conduct visits to institutional outlets and kitchens to verify stock levels, product expiry dates, and quality standards, ensuring consistent availability of high-quality products in the market.
- Build and strengthen business relationships with key institutional customers, identifying opportunities to expand FSD’s presence in underserved outlets and segments using market intelligence.
- Provide detailed feedback to the ZSM and Revenue Planning Manager (FSD) regarding the performance of new and existing products or any product-related challenges encountered in the territory.
- Track, monitor, and report actual sales and collections, highlighting any variances against agreed targets.
- Participate in regular review meetings with the ZSM to discuss sales performance, address challenges, and strategize to meet or exceed targets.
- Stay informed about local competitor activities, industry trends, and evolving customer preferences within the institutional and food-service sectors.
- Prepare and submit regular reports on sales, collections, and distribution performance, ensuring compliance with company policies and procedures.

Required Qualifications

- Bachelor’s degree in a relevant discipline.
- Minimum of 2 years of experience, preferably in FMCG or foodservice sales.

Location

- Lahore, Pakistan

National Foods Limited is an equal opportunity employer, committed to providing a workplace free from discrimination. We welcome applicants regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, public assistance status, or any other characteristic protected by applicable laws.