Meeting potential users of the product and getting surveys
Conducting primary qualitative research in an applied setting (in-depth interviews, focus groups, electronic surveys) after the interactive prototype has been developed.
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Ability to analyze large quantities of descriptive electronic survey data, quickly and accurately: questionnaire checking, sampling, measuring, scaling, coding, summarizing, data cleaning, qualitative hypothesis testing, qualitative factor analysis and qualitative cluster analysis. Able to produce a report.
Secondary market research. Getting exact figure from govt agencies/stats bureau etc. Estimation of TAM, SAM
Comprehensive Analysis of market leaders/competitors. (estimation of their share in the market)
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