Digital Marketing & Social Media Specialist

Unitherm Windows & Door System

Multiple Cities, Pakistan

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Unitherm Windows & Door System seeks a skilled Digital Marketing & Social Media Specialist with a minimum of five years experience in the digital marketing field. This role focuses on managing and enhancing the company's online presence through effective content creation, strategic campaign management, and deep expertise in social media platforms, including Facebook and Instagram. The specialist will actively work on crafting compelling digital content, overseeing social media accounts, and utilizing professional tools like Meta Business Suite, Ads Manager, and Canva to deliver targeted marketing campaigns that boost brand visibility and customer engagement. The ideal candidate does not have team management responsibilities but is expected to independently manage the digital marketing processes and meet campaign goals efficiently. This person must demonstrate strong organizational skills and the ability to analyze campaign performance to optimize outreach strategies continuously. By working in close collaboration with other departments, the specialist plays a critical role in driving the companys marketing initiatives forward through proficient digital techniques and innovative social media tactics.
Responsibilities

Develop and implement dynamic social media strategies across multiple platforms, primarily focusing on Facebook and Instagram to strengthen brand awareness and engagement.
Create, curate, and manage high-quality and relevant content that resonates with the target audience and aligns with the brands messaging.
Monitor and manage all professional social media pages using Meta Business Suite and Facebook Ads Manager to optimize content reach and advertising effectiveness.
Design and execute digital marketing campaigns using Facebook Ads Manager while ensuring budgets are adhered to and goals are met.
Use Canva or similar design tools to craft visually appealing graphics that enhance social media posts and marketing materials.
Analyze campaign performance metrics regularly to generate reports and insights that inform future marketing strategies and adjustments.
Stay updated on the latest trends in social media marketing and digital advertising technologies to implement innovative approaches.
Collaborate with internal stakeholders to align digital marketing efforts with overall business objectives and promotional activities.
Ensure compliance with digital marketing best practices and company policies in all campaign executions.
Maintain a consistent brand voice and image across all digital channels.
Manage day-to-day social media activities, including posting schedules, community engagement, and customer interaction.
Identify new opportunities for audience growth and engagement through emerging social media trends and platform updates.